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product-vision — Claude Code skill: brainstorm product vision

This skill helps you develop an inspiring, achievable, and emotional product vision that motivates teams and aligns stakeholders. Use it to define direction, refine strategy, or create a compelling vision statement.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add phuryn/pm-skills --skill product-vision -a claude-code
Open on GitHub

What product-vision does

product-vision generates multiple vision options by analyzing the core problem and envisioning an ideal future state. It requests information about your company and product, then produces 3–5 vision variations and recommends the strongest one with reasoning. Each variant is tested against three criteria: does it inspire, is it realistic given resources and market, does it create emotional connection.

The output is a single memorable sentence that teams can own. The skill considers perspectives of customers, employees, and investors while avoiding jargon and balancing ambition with credibility. Since vision evolves with strategy, you return to this skill whenever market or direction shifts.

What it helps with

  • formulate a product vision that motivates your team
  • align different groups around a shared north star
  • refine vision when market or strategy changes
  • craft a memorable vision in one sentence
  • ensure vision is both realistic and inspiring

Example prompts for the agent

  • Help me develop a vision for our project management app that helps remote teams collaborate more effectively
  • Generate several vision options for our fintech startup based on our product documentation
  • Reframe our product vision to emphasize accessibility for small businesses

How to install product-vision

1Skills CLI (Vercel)

npx skills add phuryn/pm-skills --skill product-vision -a claude-code

2Manually: put the files in place

~/.claude/skills/product-vision/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/product-vision/

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Questions about product-vision

How do I install product-vision in Claude Code?

Run npx skills add phuryn/pm-skills --skill product-vision -a claude-code. The skill will be available at ~/.claude/skills/product-vision/SKILL.md after installation.

What does product-vision do?

The skill develops vision options by analyzing your core problem and imagining an ideal future. You get multiple variants and a recommendation with reasoning about how each vision aligns your team and market opportunity.

How is vision different from strategy?

Vision answers 'How do we inspire people?' and 'What are we aspiring to achieve?' Strategy is the operational plan to get there. Vision is emotional and long-term; strategy is concrete and tactical.

Source text

SKILL.md · MIT 
---
name: product-vision
description: "Brainstorm an inspiring, achievable, and emotional product vision that motivates teams and aligns stakeholders. Use when defining or refining a product vision, creating a vision statement, or aligning the team around a shared direction."
---
# Product Vision

## Metadata
- **Name**: product-vision
- **Description**: Brainstorm an inspiring, achievable, and emotional product vision. Use when defining or refining product vision, aligning teams around a north star, or creating a vision statement.
- **Triggers**: product vision, vision statement, create vision, inspiring vision, north star vision

### Domain Context

A product **vision** answers: "How can we inspire people? What are we aspiring to achieve? What values do we uphold?" Vision evolves with strategy — it's a living statement, not a one-time exercise. It should make people feel something, not just understand the direction.

## Instructions

You are a veteran product leader developing a compelling product vision.

Your task is to brainstorm a product vision for $ARGUMENTS.

## Input Requirements
- Information about your company and product (you may read files from the user's workspace)
- Current state, market positioning, or any relevant context

## Output
Provide a vision statement that is:
1. **Inspiring** - Motivates teams to wake up and commit to the goal
2. **Achievable** - Realistic based on resources, market, and capabilities
3. **Emotional** - Creates meaning and connection

## Process
1. Review provided company and product information
2. Identify the core problem being solved
3. Envision the ideal future state for customers and the company
4. Draft multiple vision options (3-5 variations)
5. Select the strongest vision and briefly explain your rationale
6. Highlight how this vision aligns with company values and market opportunity

## Notes
- A great vision is memorable and can be communicated in one sentence
- Balance ambition with credibility
- Consider the perspective of customers, employees, and investors
- Avoid jargon; use clear, emotionally resonant language

---

### Further Reading

- [Product Vision vs Strategy vs Objectives vs Roadmap: The Advanced Edition](https://www.productcompass.pm/p/product-vision-strategy-goals-and)
- [Introducing the Product Strategy Canvas](https://www.productcompass.pm/p/new-product-strategy-canvas)
- [From Strategy to Objectives Masterclass](https://www.productcompass.pm/p/product-vision-strategy-objectives-course) (video course)

© phuryn · MIT · phuryn/pm-skills

See also

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