Skip to main content
affpapa.org
RU EN
skill CX Codex

press-release — Claude Code skill: press release before code

Writes an Amazon-style press release for a product that does not exist yet. The point is to settle what customers get before anyone starts building.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add deanpeters/Product-Manager-Skills --skill press-release -a claude-code
Open on GitHub

What press-release does

The skill walks the agent through Amazon's Working Backwards method: draft the announcement first, build second. The structure is fixed. Ten parts, from a benefit-led headline and dateline to the customer problem, the outcome-based solution, a leader quote, a company blurb and a media contact. The full skeleton sits in template.md.

Steps run in order, each with its own quality check. The headline has to name the benefit for the customer, not the feature list. The author budgets 30-45 minutes and asks for the idea plus who it serves. When that context is missing, the skill points to sibling skills in the same repository: proto-persona, problem-statement, positioning-statement. So you may need two or three other skills filled in first, or the draft stays vague.

It is a planning document, not launch copy. Writing it after the product ships is too late, and the author advises against using it on small tweaks.

What it helps with

  • state the customer value before a spec line is written
  • get stakeholders to agree on what the launch actually promises
  • kill a weak idea by trying to announce it
  • fill a ten-part press release structure without gaps
  • test whether a feature earns a mention in the announcement

Example prompts for the agent

  • press-release: offline note editor for long train rides, audience is people working on the move
  • Use the press-release skill for auto-picking recipes from what is already in the fridge
  • press-release, the problem is manual sprint reports, audience is team leads

How to install press-release

1Skills CLI (Vercel)

npx skills add deanpeters/Product-Manager-Skills --skill press-release -a claude-code

2Manually: put the files in place

~/.claude/skills/press-release/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/press-release/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about press-release

How do I install press-release in Claude Code?

Run npx skills add deanpeters/Product-Manager-Skills --skill press-release -a claude-code. The skill lands at ~/.claude/skills/press-release/SKILL.md.

What does press-release do?

It drafts a customer-facing announcement of an unbuilt product across ten sections, with a quality check at every step. Teams use it to pressure-test an idea before engineering starts.

When should I skip press-release?

On small tweaks, and once the product is already built. It is a planning artifact, not final launch copy.

Similar skills

Everything for Writing and docs →
press-release-writer samber Drafts press releases for launches, funding rounds, partnerships and crisis comms. Adapts the format to the media type and region. CX Codex +1 4,400installs press-media-relations aaron-he-zhu Builds a three-tier media and analyst list, schedules embargoed pitches against your launch date, and drafts press releases without fabricated facts. CX Codex +1 1,000installs deliver-release-notes product-on-purpose Turns a changelog into release notes people actually read: what shipped, what got better, what got fixed. CX Codex +1 751installs meanest-editor elvisun Roasts pitches and press releases with the eye of a veteran PR director, giving an honest score and a rewritten lede. CX Codex +1 755installs tech-press-relations Samuel Berthe Runs tech press work for a developer-facing product: decides whether there is a story, builds a media map, drafts the pitch, and says what coverage is actually worth. CX Codex +1 10,400installs public-relations coreyhaines31 Helps software teams pitch journalists, hijack trending news, respond to media queries, and draft crisis statements during outages or breaches. CX Codex +1 55,200installs

From the same set69

positioning-statement Drafts a Geoffrey Moore positioning framework for your product. Helps pinpoint target buyers and sharp competitive differentiation. CX Codex +1 2,500installs executive-onboarding-playbook Helps a new VP or CPO map the first 90 days around organizational diagnosis, validation, and evidence-based decisions. Useful before changing teams or strategy. CX Codex +1 2,500installs saas-revenue-growth-metrics Calculates and explains SaaS revenue, retention, and growth metrics. Use it to investigate churn, expansion, and product-market-fit signals. CX Codex +1 2,400installs pol-probe Designs disposable validation experiments to test risky hypotheses before writing production code. Helps teams avoid sinking weeks into prototypes that teach nothing. CX Codex +1 2,400installs pestel-analysis Runs a product or market through the six PESTEL forces and fills a ready template. Useful before entering a new market or setting next year's roadmap. CX Codex +1 2,500installs tam-sam-som-calculator Takes a product idea through TAM, SAM and SOM with adaptive questions, assumptions written down, and a bottom-up estimate you can source. Built for business cases. CX Codex +1 2,300installs saas-economics-efficiency-metrics Evaluates SaaS unit economics and capital efficiency metrics like CAC, LTV, and runway. Helpful for product teams deciding whether to scale or optimize. CX Codex +1 2,300installs proto-persona Build a working profile of a target user from research, market signals, and team knowledge. Use it to align early product decisions before deeper validation. CX Codex +1 2,300installs

Project sponsors

Companies that keep this analytics open
Gold sponsor
Nutra.Club

Impressions, clicks and code copies — open statistics. We keep the numbers public for the same reason NeBlask itself is public. Become a sponsor