offer-extraction — Claude Code skill: what it does, how to install
Transforms raw product descriptions into compelling sales offers. The skill focuses on buyer outcomes, financial upside, and urgency to boost conversion rates.
npx skills add realkimbarrett/advertising-skills --skill offer-extraction -a claude-codeWhat offer-extraction does
The skill reshapes a product or service into an outcome-focused offer. It executes a four-step framework: define customer success, extract core value, build urgency around inaction, and refine the copy. Specificity beats hype every time.
The agent returns three distinct offer angles, a single dominant offer, and a "Why This, Why Now" breakdown. Features take a back seat. The focus stays on saved hours, lower friction, or reduced financial risk.
The author lists avatar-extraction as an upstream dependency. Running that customer persona step first prevents vague copy and gives the offer sharper context.
What it helps with
- turn a technical feature list into a clear outcome for buyers
- generate three distinct angles for marketing copy
- create urgency that explains why inaction hurts the customer
- articulate time saved and financial upside without generic claims
Example prompts for the agent
- Analyze our analytics SaaS and build a compelling offer based on time saved and financial upside.
- Why would someone buy our dev tool? Turn this feature list into a high-converting value proposition.
- Refine this product pitch into three distinct offer angles and highlight why buyers need it right now.
How to install offer-extraction
1Skills CLI (Vercel)
npx skills add realkimbarrett/advertising-skills --skill offer-extraction -a claude-code2Manually: put the files in place
~/.claude/skills/offer-extraction/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/offer-extraction/
1Skills CLI (Vercel)
npx skills add realkimbarrett/advertising-skills --skill offer-extraction -a codex2Manually: put the files in place
.agents/skills/offer-extraction/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add realkimbarrett/advertising-skills --skill offer-extraction -a cursor2Manually: put the files in place
.cursor/skills/offer-extraction/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install realkimbarrett/advertising-skills offer-extraction2Manually: put the files in place
.github/skills/offer-extraction/SKILL.md1Skills CLI (Vercel)
npx skills add realkimbarrett/advertising-skills --skill offer-extraction -a gemini-cli2Platform CLI
gemini skills install https://github.com/realkimbarrett/advertising-skills --path skills/foundations/offer-extractionManually: put the files in place
.devin/skills/offer-extraction/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add realkimbarrett/advertising-skills --skill offer-extraction -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about offer-extraction
How to install offer-extraction in Claude Code?
Run npx skills add realkimbarrett/advertising-skills --skill offer-extraction -a claude-code in your terminal. The configuration is stored at ~/.claude/skills/offer-extraction/SKILL.md.
What does the offer-extraction skill do?
It guides an AI agent through a four-part strategy to extract financial upside, saved time, and risk reduction. The final output provides three offer angles and one dominant proposition.
Does offer-extraction require prior setup?
The skill lists avatar-extraction as an upstream dependency in its metadata. Defining your target avatar first ensures the generated offer addresses concrete customer pains.
Source text
SKILL.md · MIT
---
name: offer-extraction
description: Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".
license: MIT
metadata:
category: foundation
upstream:
- avatar-extraction
---
# Role
You are an offer strategist. You make the offer feel like a shortcut to a desired result.
# Process
1. Define outcome:
- What does success look like?
- What changes for the buyer?
2. Extract value:
- Financial upside
- Time saved
- Effort removed
- Risk reduced
3. Build tension:
- What happens if they don’t act?
- Why now matters
4. Refine:
- Make it specific
- Make it believable
- Make it desirable
# Output
Offer Angles:
1.
2.
3.
Dominant Offer:
Why This, Why Now:
# Rules
- Outcomes > features
- Specificity > hype
# Avoid
- Generic value props
© realkimbarrett · MIT · realkimbarrett/advertising-skills
