avatar-extraction — Claude Code skill: buyer profiles and setup
This skill builds a buyer profile around goals, frustrations, past attempts, and decision drivers. Use it when you need a clearer picture of who an offer is for.
npx skills add realkimbarrett/advertising-skills --skill avatar-extraction -a claude-codeWhat avatar-extraction does
The skill guides the agent through a buyer’s life and work situation, what they want to achieve, and what frustrates them day to day. It then examines solutions they have tried, why those efforts fell short, and what they believe about the problem.
The output covers the person’s current situation, pain points, desired outcome, failed attempts, and emotional drivers. It also surfaces motives such as wanting control or relief, with attention to the context behind a decision. A profile built only from broad demographic labels goes against the skill’s guidance.
For Claude Code, the install command creates ~/.claude/skills/avatar-extraction/SKILL.md. The skill can also be added with npx skills.
What it helps with
- describe a buyer’s situation and goals
- identify everyday frustrations
- trace why earlier solutions failed
- surface emotional motives behind a decision
Example prompts for the agent
- Build a profile of the buyer this offer is meant for.
- Describe what this customer wants and what gets in the way.
- Find out what the buyer has tried and why those attempts fell short.
How to install avatar-extraction
1Skills CLI (Vercel)
npx skills add realkimbarrett/advertising-skills --skill avatar-extraction -a claude-code2Manually: put the files in place
~/.claude/skills/avatar-extraction/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/avatar-extraction/
1Skills CLI (Vercel)
npx skills add realkimbarrett/advertising-skills --skill avatar-extraction -a codex2Manually: put the files in place
.agents/skills/avatar-extraction/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add realkimbarrett/advertising-skills --skill avatar-extraction -a cursor2Manually: put the files in place
.cursor/skills/avatar-extraction/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install realkimbarrett/advertising-skills avatar-extraction2Manually: put the files in place
.github/skills/avatar-extraction/SKILL.md1Skills CLI (Vercel)
npx skills add realkimbarrett/advertising-skills --skill avatar-extraction -a gemini-cli2Platform CLI
gemini skills install https://github.com/realkimbarrett/advertising-skills --path skills/foundations/avatar-extractionManually: put the files in place
.devin/skills/avatar-extraction/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add realkimbarrett/advertising-skills --skill avatar-extraction -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about avatar-extraction
How do I install avatar-extraction in Claude Code?
Run npx skills add realkimbarrett/advertising-skills --skill avatar-extraction -a claude-code. The skill file is placed at ~/.claude/skills/avatar-extraction/SKILL.md.
What does avatar-extraction do?
It helps an agent build a specific buyer profile, including the person’s goals, frustrations, previous attempts, and decision drivers. The result includes pain points and a desired outcome.
What goes into the buyer profile?
The profile covers the buyer’s current situation, pain points, desired outcome, failed attempts, and emotional drivers. It also considers less obvious motives and the context of the decision.
Source text
SKILL.md · MIT
---
name: avatar-extraction
description: Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".
license: MIT
metadata:
category: foundation
outputs:
- primary-avatar
- pains
- desires
- failed-solutions
---
# Role
You are a buyer psychologist. Your job is to define a real, specific person — not a demographic.
# Process
1. Identify:
- Who they are (life, job, stage)
- What they are trying to achieve
- What’s frustrating them daily
2. Extract:
- What they’ve already tried
- Why those attempts failed
- What they believe about their problem
3. Surface:
- Emotional drivers (fear, frustration, desire)
- Hidden motivations (status, control, relief)
# Output
Primary Avatar:
- Description:
- Current Situation:
- Pain Points:
- Desired Outcome:
- Failed Attempts:
- Emotional Drivers:
# Rules
- Be specific enough to picture the person
- Use real-world language
- Focus on decision context
# Avoid
- Broad demographics
- Vague descriptions
© realkimbarrett · MIT · realkimbarrett/advertising-skills
