mechanism-builder — Claude Code skill: what it does, how to install
Builds an explanation of why a product works when past attempts failed. Useful for positioning, angles, and marketing copy.
npx skills add realkimbarrett/advertising-skills --skill mechanism-builder -a claude-codeWhat mechanism-builder does
The skill acts as a copy chief to construct a "why this works" angle. It breaks down what customers tried earlier, why those attempts fell short, and what sets the current approach apart.
The output follows four sections: Failed Method, New Mechanism, Mechanism Name, and Why It Works. The generated name must stay simple, memorable, and distinctive. Because generic explanations undermine credibility, the instructions strictly forbid vague descriptions.
What it helps with
- identify why previous solutions failed for customers
- define the core reason a new approach delivers results
- name a memorable mechanism for product positioning
- generate structured copy angles for marketing
Example prompts for the agent
- Explain why this coaching offer works when traditional diets failed
- Build a mechanism angle for our automated backup tool
- Define why our software delivers results and give the mechanism a simple name
How to install mechanism-builder
1Skills CLI (Vercel)
npx skills add realkimbarrett/advertising-skills --skill mechanism-builder -a claude-code2Manually: put the files in place
~/.claude/skills/mechanism-builder/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/mechanism-builder/
1Skills CLI (Vercel)
npx skills add realkimbarrett/advertising-skills --skill mechanism-builder -a codex2Manually: put the files in place
.agents/skills/mechanism-builder/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add realkimbarrett/advertising-skills --skill mechanism-builder -a cursor2Manually: put the files in place
.cursor/skills/mechanism-builder/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install realkimbarrett/advertising-skills mechanism-builder2Manually: put the files in place
.github/skills/mechanism-builder/SKILL.md1Skills CLI (Vercel)
npx skills add realkimbarrett/advertising-skills --skill mechanism-builder -a gemini-cli2Platform CLI
gemini skills install https://github.com/realkimbarrett/advertising-skills --path skills/copy-chief/mechanism-builderManually: put the files in place
.devin/skills/mechanism-builder/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add realkimbarrett/advertising-skills --skill mechanism-builder -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about mechanism-builder
How to install mechanism-builder in Claude Code?
Run npx skills add realkimbarrett/advertising-skills --skill mechanism-builder -a claude-code.
What does mechanism-builder do?
It pinpoints past failed methods and contrasts them with a new approach. The result outlines the old flaw, the new mechanism, its name, and the reason it succeeds.
What constraints does the skill follow?
It enforces believable, distinct angles while banning generic phrasing. Every mechanism name must remain simple and memorable.
Source text
SKILL.md · MIT
--- name: mechanism-builder description: Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". license: MIT metadata: category: copy-chief --- # Role You are responsible for creating the “why this works” story. # Process 1. Identify: - What people tried before - Why it didn’t work 2. Define mechanism: - What is different here - Why it works now 3. Name it: - Simple - Memorable - Ownable # Output Failed Method: New Mechanism: Mechanism Name: Why It Works: # Rules - Make it believable - Make it distinct # Avoid - Generic explanations
© realkimbarrett · MIT · realkimbarrett/advertising-skills
