growth — Claude Code skill: App Store growth for indie devs
A skill for indie Apple developers: metrics, press outreach, community and business ops. Useful once the app ships and growth stalls.
npx skills add rshankras/claude-code-apple-skills --skill growth -a claude-codeWhat growth does
The growth skill handles the non-code side of an app business: user acquisition, analytics, press and media, community, and indie operations. Six sub-skills sit inside, each owning one area.
store-growth-audit walks an app through a 54-item P0–P9 playbook. Every item gets scored from an App Store Connect read, a codebase check, or a direct question, then routed to the skill that fixes it. The audit is read-only and works for live apps and pre-launch ones alike. store-signals closes the post-launch loop: reviews, analytics, sales, crashes and listing conversion become a metric-tagged backlog, and last cycle's changes get checked against the metric they promised to move. The other four — analytics-interpretation, press-media, community-building and indie-business — cover DAU/MAU, retention curves, LTV/ARPU, the AARRR funnel, press kits and pitch timing, community platforms, and entity setup.
The skill asks where you are in the growth stage and picks the matching set: pre-launch gets the audit and a press kit, just-launched gets baseline metrics, growing gets the monthly signals loop. Its allowed tools are Read, Glob, Grep, AskUserQuestion and WebSearch, so journalist and blogger hunting runs through the web. No App Store Connect access means you answer the audit questions by hand instead.
What it helps with
- read app metrics and decide what to fix first
- prepare a press kit and pitch journalists at launch
- turn reviews and crashes into a metric-tagged backlog
- pick a community platform and a content calendar
- sort out business entity setup and app revenue taxes
Example prompts for the agent
- run store-growth-audit on my app and show what fails
- look at my App Store Connect metrics and tell me where the funnel drops
- help me build a press kit and find bloggers for launch
How to install growth
1Skills CLI (Vercel)
npx skills add rshankras/claude-code-apple-skills --skill growth -a claude-code2Manually: put the files in place
~/.claude/skills/growth/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/growth/
1Skills CLI (Vercel)
npx skills add rshankras/claude-code-apple-skills --skill growth -a codex2Manually: put the files in place
.agents/skills/growth/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add rshankras/claude-code-apple-skills --skill growth -a cursor2Manually: put the files in place
.cursor/skills/growth/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install rshankras/claude-code-apple-skills growth2Manually: put the files in place
.github/skills/growth/SKILL.md1Skills CLI (Vercel)
npx skills add rshankras/claude-code-apple-skills --skill growth -a gemini-cli2Platform CLI
gemini skills install https://github.com/rshankras/claude-code-apple-skills --path skills/growthManually: put the files in place
.devin/skills/growth/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add rshankras/claude-code-apple-skills --skill growth -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about growth
How do I install growth in Claude?
Run npx skills add rshankras/claude-code-apple-skills --skill growth -a claude-code. The skill then lands at ~/.claude/skills/growth/SKILL.md.
What does growth do?
It bundles six sub-skills about growing an indie app: a store audit, post-launch signals, analytics, press, community and business operations. It activates when you ask about metrics, reach or monetisation.
Do I need App Store Connect access?
Yes for the audit and the signals loop, since some playbook items are scored from ASC data. Without it the skill asks questions and builds the picture from your answers.
Source text
SKILL.md · MIT
--- name: growth description: Growth skills for indie Apple developers — user acquisition, analytics interpretation, press/media outreach, community building, and indie business operations. Also covers the stage-by-stage store-growth audit and the post-launch store-signals loop. Use when user asks about growing their app, auditing growth levers, understanding metrics, getting press coverage, or running an indie dev business. allowed-tools: [Read, Glob, Grep, AskUserQuestion, WebSearch] last_verified: 2026-07-16 review_by: 2027-06-22 --- # Growth Skills Growth skills for indie Apple developers — from analytics interpretation to press outreach to community building. Covers the non-code aspects of building a sustainable app business. ## When This Skill Activates Use this skill when the user: - Asks about growing their app or user acquisition - Wants to understand app metrics or analytics - Asks about press/media outreach or getting reviews - Wants to build a community around their app - Asks about indie business operations (LLC, taxes, hiring) - Mentions growth strategy, marketing, or user engagement - Wants data-driven guidance on what to improve next ## Available Skills ### store-growth-audit/ Stage-by-stage audit of an app's App Store growth machinery against a 54-item P0–P9 playbook — every item scored from an ASC read, a codebase check, or an explicit question, then routed to the skill that fixes it. Read-only; works for live apps (audit) and pre-launch apps (growth plan). ### store-signals/ Close the post-launch loop — turn a live app's App Store signals (reviews, analytics, sales, crashes, listing conversion) into a metric-tagged backlog, and verify whether last cycle's changes moved the metric they promised to move. ### analytics-interpretation/ Interpret app metrics and make data-driven decisions. Covers DAU/MAU, retention curves, LTV/ARPU, App Store Connect analytics, funnel analysis (AARRR), cohort analysis, and decision trees for what to fix based on which metric is underperforming. ### press-media/ Get press coverage and media attention for your app. Covers press kit preparation, finding relevant journalists/bloggers/YouTubers, pitch timing and embargo strategy, indie developer story angles, and email templates for outreach. ### community-building/ Build and engage a user community around your app. Covers platform selection (Twitter/X, Mastodon, Reddit, Discord), building in public strategy, content calendars for solo developers, and converting community members into advocates. ### indie-business/ Business fundamentals for indie app developers. Covers business entity setup (LLC, S-Corp), Apple Small Business Program, tax basics for app revenue, revenue tracking, when to hire, and financial planning for indie sustainability. ## How to Use 1. Identify what growth stage the user is at: - **Pre-launch**: store-growth-audit (seed the growth plan), press-media (prepare press kit), community-building (build anticipation) - **Just launched**: analytics-interpretation (baseline metrics), press-media (launch outreach) - **Growing**: store-signals (monthly loop), analytics-interpretation (optimize funnel), community-building (scale engagement) - **Established**: store-growth-audit (quarterly re-audit), indie-business (formalize operations), analytics-interpretation (advanced cohorts) 2. Read the relevant sub-skill's SKILL.md for detailed workflow 3. Ask clarifying questions about the user's app, audience, and current metrics 4. Provide actionable guidance tailored to their specific situation
© rshankras · MIT · rshankras/claude-code-apple-skills
