ansoff-matrix · deanpeters — Claude Code skill: growth options and setup

What ansoff-matrix does

The skill sorts growth options into four areas: selling an existing product in its current market, entering a new market, building for current customers, and diversification. It looks for documented demand signals behind each option, rates the risk, and recommends an order. An empty quadrant is acceptable; filling it with an unsupported idea is not.

It first uses research already available, then asks up to three questions about the product, growth goal, and constraints. When fresh research is needed, it presents a search plan. The result lays out options by quadrant and a proposed sequence, including a reason to hold back on a tempting move. Diversification carries the highest risk in the framework, so a low-risk rating there would require unusually strong evidence.

Give it the current product or company core and the outcome you want; these define the matrix axes. This is for company- or product-level growth planning, not choosing a single feature to build.