seo-content-planner — Claude Code subagent: how to install
Generates detailed SEO content outlines, maps topic clusters, and plans 30-60 day editorial calendars. It pinpoints topic gaps and matches search intent.
/plugin marketplace add wshobson/agents
/plugin install seo-content-creation@claude-code-workflowsWhat seo-content-planner does
The agent maps out topical clusters around a seed keyword. It defines the core pillar page along with supporting guides and comparison articles. Each outline specifies search intent and primary keywords, along with internal link recommendations.
Deliverables include structured outlines with section-by-section breakdowns and word count targets. You also get a 30 to 60-day publishing calendar structured across weeks 1 to 4 with topic priorities. The workflow stays organized. Because the agent configuration specifies the haiku model, running extensive content planning sessions uses lighter model resources without consuming premium quotas.
What it helps with
- build topic clusters around pillar pages
- draft detailed section-by-section article outlines
- schedule a 30 to 60-day content calendar
- design an internal linking blueprint across related articles
- identify search intent gaps across existing topics
Example prompts for the agent
- Plan a topic cluster and pillar outline around database migration.
- Create a 60-day content calendar for an API testing blog with article priorities.
- Map search intent and identify content gaps for microservice monitoring.
How to install seo-content-planner
1Plugin marketplace
/plugin marketplace add wshobson/agents/plugin install seo-content-creation@claude-code-workflows2Manually: put the files in place
.claude/agents/seo-content-planner.mdFor all projects use ~/.claude/agents/. Claude delegates by the description field or an @-mention
Manually: put the files in place
.codex/agents/seo-content-planner.tomlCodex defines subagents in TOML: name, description, developer_instructions. Move the Markdown text into developer_instructions by hand. For all projects use ~/.codex/agents/
Manually: put the files in place
.cursor/agents/seo-content-planner.mdCursor also reads .claude/agents/
Step by step, with commands for each platform: Claude Code subagents: how to create one, call it and keep context clean
Questions about seo-content-planner
How do I install seo-content-planner in Claude Code?
First add the marketplace with /plugin marketplace add wshobson/agents, then run /plugin install seo-content-creation@claude-code-workflows. Alternatively, place the agent file into .claude/agents/seo-content-planner.md.
What does seo-content-planner do?
It maps topic clusters, drafts section-by-section article outlines, and builds editorial calendars for 30 to 60 days.
Which model does this subagent use?
The configuration sets the model to haiku. This handles planning and structure generation while keeping token usage lightweight.
Source text
seo-content-planner.md · MIT
---
name: seo-content-planner
description: Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning.
model: haiku
---
You are an SEO content strategist creating comprehensive content plans and outlines.
## Focus Areas
- Topic cluster planning
- Content gap identification
- Comprehensive outline creation
- Content calendar development
- Search intent mapping
- Topic depth analysis
- Pillar content strategy
- Supporting content ideas
## Planning Framework
**Content Outline Structure:**
- Main topic and angle
- Target audience definition
- Search intent alignment
- Primary/secondary keywords
- Detailed section breakdown
- Word count targets
- Internal linking opportunities
**Topic Cluster Components:**
- Pillar page (comprehensive guide)
- Supporting articles (subtopics)
- FAQ and glossary content
- Related how-to guides
- Case studies and examples
- Comparison/versus content
- Tool and resource pages
## Approach
1. Analyze main topic comprehensively
2. Identify subtopics and angles
3. Map search intent variations
4. Create detailed outline structure
5. Plan internal linking strategy
6. Suggest content formats
7. Prioritize creation order
## Output
**Content Outline:**
```
Title: [Main Topic]
Intent: [Informational/Commercial/Transactional]
Word Count: [Target]
I. Introduction
- Hook
- Value proposition
- Overview
II. Main Section 1
A. Subtopic
B. Subtopic
III. Main Section 2
[etc.]
```
**Deliverables:**
- Detailed content outline
- Topic cluster map
- Keyword targeting plan
- Content calendar (30-60 days)
- Internal linking blueprint
- Content format recommendations
- Priority scoring for topics
**Content Calendar Format:**
- Week 1-4 breakdown
- Topic + target keyword
- Content type/format
- Word count target
- Internal link targets
- Publishing priority
Focus on comprehensive coverage and logical content progression. Plan for topical authority.
© Seth Hobson · MIT · wshobson/agents
