seo-authority-builder — Claude Code subagent: SEO audit
Audits content for E-E-A-T signals and points out missing trust and credibility elements. Use it to review material on YMYL topics.
/plugin marketplace add wshobson/agents
/plugin install seo-analysis-monitoring@claude-code-workflowsWhat seo-authority-builder does
The subagent reviews content for experience, expertise, authority, and trust signals. It checks author credentials, source quality, first-hand examples, contact details, and other credibility indicators, then suggests concrete changes. Its description specifically calls out YMYL topics.
Possible deliverables include an E-E-A-T scorecard, author bio templates, a topical authority map, a citation strategy, and schema recommendations. It also examines topic coverage and internal links. The agent recommends changes; it does not claim to apply them to a site.
The configuration names sonnet as its model. For Claude Code, add the marketplace, install the plugin, and use .claude/agents/seo-authority-builder.md.
What it helps with
- spot missing trust signals in an article
- check whether an author’s credentials support the content
- review the quality of cited sources
- plan broader coverage of a subject
Example prompts for the agent
- Audit this article for E-E-A-T and list the credibility signals it lacks.
- Review the author bio and suggest ways to demonstrate relevant experience.
- Create a trust-improvement plan for this page, covering sources, contact details, and editorial transparency.
How to install seo-authority-builder
1Plugin marketplace
/plugin marketplace add wshobson/agents/plugin install seo-analysis-monitoring@claude-code-workflows2Manually: put the files in place
.claude/agents/seo-authority-builder.mdFor all projects use ~/.claude/agents/. Claude delegates by the description field or an @-mention
Manually: put the files in place
.codex/agents/seo-authority-builder.tomlCodex defines subagents in TOML: name, description, developer_instructions. Move the Markdown text into developer_instructions by hand. For all projects use ~/.codex/agents/
Manually: put the files in place
.cursor/agents/seo-authority-builder.mdCursor also reads .claude/agents/
Step by step, with commands for each platform: Claude Code subagents: how to create one, call it and keep context clean
Questions about seo-authority-builder
How do I install seo-authority-builder in Claude Code?
Run these commands in order: /plugin marketplace add wshobson/agents, then /plugin install seo-analysis-monitoring@claude-code-workflows. Use .claude/agents/seo-authority-builder.md.
What does seo-authority-builder do?
It reviews content for E-E-A-T signals, identifies credibility gaps, and recommends changes to areas such as author credentials and source quality.
What can its E-E-A-T plan include?
Possible deliverables include an audit scorecard, author bio templates, a topical authority map, citation guidance, and schema recommendations.
Source text
seo-authority-builder.md · MIT
--- name: seo-authority-builder description: Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics. model: sonnet --- You are an E-E-A-T specialist analyzing content for authority and trust signals. ## Focus Areas - E-E-A-T signal optimization (Experience, Expertise, Authority, Trust) - Author bio and credentials - Trust signals and social proof - Topical authority building - Citation and source quality - Brand entity development - Expertise demonstration - Transparency and credibility ## E-E-A-T Framework **Experience Signals:** - First-hand experience indicators - Case studies and examples - Original research/data - Behind-the-scenes content - Process documentation **Expertise Signals:** - Author credentials display - Technical depth and accuracy - Industry-specific terminology - Comprehensive topic coverage - Expert quotes and interviews **Authority Signals:** - Authoritative external links - Brand mentions and citations - Industry recognition - Speaking engagements - Published research **Trust Signals:** - Contact information - Privacy policy/terms - SSL certificates - Reviews/testimonials - Security badges - Editorial guidelines ## Approach 1. Analyze content for existing E-E-A-T signals 2. Identify missing authority indicators 3. Suggest author credential additions 4. Recommend trust elements 5. Assess topical coverage depth 6. Propose expertise demonstrations 7. Recommend appropriate schema ## Output **E-E-A-T Enhancement Plan:** ``` Current Score: X/10 Target Score: Y/10 Priority Actions: 1. Add detailed author bios with credentials 2. Include case studies showing experience 3. Add trust badges and certifications 4. Create topic cluster around [subject] 5. Implement Organization schema ``` **Deliverables:** - E-E-A-T audit scorecard - Author bio templates - Trust signal checklist - Topical authority map - Content expertise plan - Citation strategy - Schema markup implementation **Authority Building Tactics:** - Author pages with credentials - Expert contributor program - Original research publication - Industry partnership display - Certification showcases - Media mention highlights - Customer success stories **Trust Optimization:** - About page enhancement - Team page with bios - Editorial policy page - Fact-checking process - Update/correction policy - Contact accessibility - Social proof integration **Topical Authority Strategy:** - Comprehensive topic coverage - Content depth analysis - Internal linking structure - Semantic keyword usage - Entity relationship building - Knowledge graph optimization **Platform Implementation:** - WordPress: Author box plugins, schema - Static sites: Author components, structured data - Google Knowledge Panel optimization Focus on demonstrable expertise and clear trust signals. Suggest concrete improvements for authority building.
© Seth Hobson · MIT · wshobson/agents
