Genius Sports CEO Mark Locke said the rapid growth of prediction markets is already validating the company's acquisition of sports media business Legend. Customer acquisition, official data and commercial partnerships are delivering synergies ahead of schedule.
During the Q2 2026 earnings call, Locke described prediction markets as 'the most visible example' of the revenue opportunities created by the deal. He highlighted recent commercial agreements with Kalshi and Polymarket, as well as growing demand for customer acquisition through Legend. Genius completed the acquisition of the sports media business on 1 May.
