Valentina Bagniya
Chief Marketing Officer (CMO) · SOFTSWISS
Contacts
Profile
Based in Sweden, Valentina Bagniya runs marketing for SOFTSWISS across gambling and betting. As Chief Marketing Officer, she handles SEO and marketing strategies across Western Europe, Latin America and Africa. Bagniya directs over 50 specialists across seven internal units. Prior to SOFTSWISS, she held marketing leadership positions at Olvi Oyj and BULBASH LIMITED, and earlier worked at Nestlé and British American Tobacco. In 2026, she was listed among the WOMEN IN GAMING participants at the SiGMA Africa Awards.
Work history
Chief Marketing Officer
SOFTSWISS
09.2020 – present
Head of Marketing Department
Olvi Oyj
02.2019 – 09.2020
Senior Brand Manager
Olvi Oyj
05.2016 – 02.2019
Head of Marketing Department
BULBASH LIMITED
10.2014 – 05.2016
Senior Brand Manager
Nestlé
01.2013 – 03.2014
Brand Manager Grocery
Nestlé
10.2010 – 12.2012
Trade Planning Executive
British American Tobacco
04.2009 – 09.2010
Research Specialist
Zdes i Sejchas Consulting Group
01.2007 – 04.2009
Verticals
BettingGambling
Traffic sources
SEO
Catalogue role
C-levelMarketing and PR
Other profiles in the same verticals
A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/valentina-bagniya.
