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Uri Poliavich — Founder, Chief Executive Officer (CEO)

Uri Poliavich

Founder, Chief Executive Officer (CEO) · Soft2Bet
Cyprus updated 2026-03-12

Profile

Under Uri Poliavich's leadership, Soft2Bet grew from a startup into an international betting and gambling business. He is based in Cyprus and combines the roles of founder and CEO, focusing on brand launches and product solutions.

The company now employs over 360 people. In recent years, it expanded into 7 new markets and tripled its EBITDA. In 2024, Soft2Bet opened a headquarters in Malta with 200+ specialists. Poliavich received a nomination for Global Gaming Award Executive of the Year in 2023.

Work history

CEO, Founder
Soft2Bet
09.2016 – present
Founder
Brain Rocket
10.2020 – 12.2023
COO
Soft2Bet
01.2013 – 02.2020
COO
IMS Limited
2012 – 08.2016
Consultant CIS Markets
Playtech
2010 – 08.2016
VP Business Development
WK Group
2010 – 2012
Legal Intern
HBW Law
2007 – 2010

Verticals

BettingGambling

Catalogue role

InvestorsC-level

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/uri-poliavich.

Project sponsors

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