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Sofi Bychkova — Chief Commercial Officer (CCO)

Sofi Bychkova

Chief Commercial Officer (CCO) · Inside
Russia updated 2026-05-04

Profile

Based in the Russian iGaming and CPA market, Sofi Bychkova works with gambling, dating, and nutra, leading commercial operations at Inside as Chief Commercial Officer. She has been in the industry since 2019, moving through PR, media buying, and marketing management before taking the CCO role.

Her experience includes participating in the launch of an affiliate programme and establishing in-house media buying. She also hosts the YouTube show INSIDE BAR. Outside work, she reads and travels.

Work history

CCO
INSIDE
02.2024 – present
CMO
LemonAD
03.2022 – present
PR
riddick.guru
10.2019 – 03.2022
Media Buyer
BeaverAds
07.2018 – 10.2019
Head of the Department CPA
zdorov
02.2016 – 02.2018

Verticals

DatingGamblingNutra

Traffic sources

SEM

Catalogue role

C-level

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/sofi-bychkova.

Project sponsors

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