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Mike Lally — Chief Operating Officer (COO)

Mike Lally

Chief Operating Officer (COO) · Crucible Gaming
United Kingdom updated 2026-03-30

Profile

Based in the United Kingdom, Mike Lally works across online gambling and betting, developing game products and commercial operations. He has served as Chief Operating Officer at Crucible Gaming since 2023, having previously led business development for the company.

Over more than 25 years in the industry, Lally has delivered online casino game rollouts for major operators across the United Kingdom, Malta, Gibraltar and Canada. His background includes projects for OpenBet, Betdigital Ltd and SG Digital. He manages operational activities, business development and e-commerce streams.

Work history

Chief Operating Officer
Crucible Gaming
09.2023 – present
Director of Business Development
Crucible Gaming
09.2020 – 08.2023
Online Gaming Consultant
NDA, Freelance
10.2020 – 03.2021
Account Director, Account Director for online UK, Europe, Canada
Lightning Box
09.2019 – 10.2020
Online Gaming Consultant, Consultant
NDA, Freelance
08.2019 – 09.2019
Online Business Development Director
SG Digital (Division of Scientific Games Corporation)
01.2018 – 01.2019
Director of Online Business Development
Betdigital Ltd
06.2016 – 12.2017
Director
KAJO Consulting Limited
02.2015 – 06.2016
Project Manager
Contracting, NDA
06.2014 – 01.2015
Project Manager
OpenBet Retail
02.2013 – 02.2014
Content Delivery Manager
OpenBet
10.2007 – 02.2013
Project Manager
OpenBet
2001 – 09.2007
Senior Support Analyst & Pre Sales
Viglen
1998 – 2001

Verticals

BettingEcommerceGambling

Catalogue role

C-level

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/mike-lally.

Project sponsors

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