Skip to main content
Luke Cotton — COO

Luke Cotton

COO · Code Red Esports
United Kingdom updated 2026-03-02

Profile

Luke Cotton focuses on SEO traffic across gambling, betting, gaming and esports. He serves as COO at Code Red Esports and is based in the United Kingdom. He has worked in the industry since 2005. His background includes managing content at Geeksnet / TGBF TV, serving as general manager at Epsilon eSports, and handling PR and projects at QuadV and St George Group. In 2011, he co-founded Trifecta Media. He later worked at Paddy Power and Digital Fuel Marketing, where he managed affiliate marketing, mobile platforms, analytics and affiliate operations.

Work history

COO
Code Red Esports
11.2016 – present
Director and Co-Founder
Trifecta Media
01.2011 – present
Head of Analytics, Data & Insights
Digital Fuel Marketing Limited
08.2016 – 06.2018
Head of Affiliates
Digital Fuel Marketing Limited
12.2014 – 06.2018
Mobile Affiliates & Partnerships Executive
Paddy Power
07.2013 – 12.2014
Affiliate Marketing Executive
Paddy Power
07.2012 – 12.2014
Project Manager
St George Group
08.2008 – 07.2011
Lead News & PR Manager
QuadV
05.2007 – 03.2009
Content Writer
Championship Gaming Series
08.2008 – 11.2008
General Manager
Epsilon eSports
09.2007 – 08.2008
Head of Content
Geeksnet / TGBF TV
01.2006 – 08.2007

Verticals

BettingGamblingGamingEsports

Traffic sources

SEO

Catalogue role

C-level

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/luke-cotton.

Project sponsors

Companies that keep this analytics open