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Lois Bright — Director of Africa & Middle East

Lois Bright

Director of Africa & Middle East · The Conexus Group
South Africa updated 2026-03-20

Profile

Based in South Africa, Lois Bright works across iGaming and fintech, covering betting, gambling, e-commerce and finance. At The Conexus Group, she serves as Director of Africa & Middle East, drawing on PPC and SEO as traffic channels.

Bright co-founded Initiate International and founded Women in Gaming Africa. She previously ran Online Tuesday South Africa and set up recruitment projects ZeroHero Recruiter, Recruit4Languages and Language Recruiters. In 2024, iGB named her among the most influential women in the sector.

Work history

Founder
Women in Gaming Africa
03.2024 – present
Director of Africa & Middle East
The Conexus Group
10.2023 – present
Founder & Director
ZeroHero Recruiter
01.2022 – present
Founder & Director
Recruit4Languages
11.2017 – present
Director
Language Recruiters
10.2013 – present
Director
Initiate Immigration
10.2013 – present
Co-Founder & Managing Director
Initiate International
07.2012 – present
Co-Founder of #OTSA
Online Tuesday South Africa
01.2015 – 05.2019
Account Director
Pentasia
05.2011 – 06.2012
Associate
Macdonald & Company
03.2006 – 02.2011
Consultant
Harvey-Smith Recruitment
02.2005 – 03.2006
Corporate Services Analyst - Graduate Scheme
Barclays Capital
07.2004 – 01.2005

Verticals

BettingEcommerceFinanceGambling

Traffic sources

PPCSEO

Catalogue role

C-level

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/lois-bright.

Project sponsors

Companies that keep this analytics open