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Lena Royal Partners — Head of EU-Affiliate & Influence Department

Lena Royal Partners

Head of EU-Affiliate & Influence Department · Royal Partners
Cyprus updated 2026-03-05

Profile

Lena has headed the EU-Affiliate & Influence Department at Royal Partners since January 2025. She develops the company's affiliate operations and helps webmasters monetise traffic in betting and gambling, including esports.

Her target markets cover Canada, Germany, India, Hungary, Japan and Turkey. The work involves ASO, Influence, PPC and SEO. At Royal Partners, she advanced from Influence Manager to department head, and is now based in Cyprus.

Work history

Head of EU-Affiliate & Influence Department
Royal Partners
01.2025 – present
Head of EU-affiliate department & Team Lead of EU-influence department
Royal Partners
09.2023 – 12.2024
Team Leader Influence & Affiliate Department
Royal Partners
09.2023 – 12.2023
Team Lead of Influence Department
Royal Partners
09.2022 – 09.2023
Influence Manager
Royal Partners
01.2022 – 09.2022

Verticals

BettingGamblingEsports

Traffic sources

ASOInfluencePPCSEO

Catalogue role

Affiliate managers

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/lena-royal-partners.

Project sponsors

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