Laurence Michel
Chief Executive Officer (CEO) · Betway Africa
Contacts
Profile
At Betway Africa, Laurence Michel oversees the development of iGaming products across South Africa and other markets on the continent. As CEO, he works across betting, gambling, and e-commerce, using PPC and SEO. His work covers adapting services for local audiences alongside socially responsible initiatives. Michel previously headed Osiris Trading. Industry rankings have included him among the top 50 influential figures in African gaming.
Work history
Chairman
Betway Africa
12.2025 – present
CEO
Betway Africa
08.2001 – present
CEO
Osiris Trading
08.2001 – 12.2025
Verticals
BettingEcommerceGambling
Traffic sources
PPCSEO
Catalogue role
C-level
Other profiles in the same verticals
A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/laurence-michel.
