Kateryna Smetankina
Managing Director · Easy Traff
Profile
Based in Ukraine, Kateryna Smetankina works across betting and gambling in iGaming. She serves as Managing Director at Easy Traff, running media buying across 30+ countries through ad networks and direct placements. She entered the industry in 2017 as a PPC specialist before moving up to run the agency.
She manages a combined team of 25 specialists covering affiliate and media buying operations. Payout models include CPM, CPA, CPI, Flat Fee and RevShare. Easy Traff also backs partners with exclusive contracts across three Tier 2–3 brands.
Work history
Managing Director
Easy Traff
11.2024 – present
Team Lead Manager
NDA
07.2021 – 11.2024
Chief Marketing Officer
NDA
10.2020 – 06.2021
Media Buying Team Lead
NDA
06.2016 – 03.2020
PPC Specialist
Tribal Worldwide
06.2016 – 06.2017
PPC Specialist
Soda Digital Ukraine
09.2015 – 06.2016
Middle PPC Specialist
PR4.BIZ
12.2014 – 08.2015
Verticals
BettingGambling
Traffic sources
Google AdsPPC
Catalogue role
C-level
Other profiles in the same verticals
A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/kateryna-smetankina.
