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Jesper Sogaard — Co-Founder, Co-CEO

Jesper Sogaard

Co-Founder, Co-CEO · Better Collective
Denmark updated 2026-03-20

Profile

In Better Collective's affiliate projects, Jesper Sogaard works with betting and user acquisition through SEO, SEM, PPC, and Google Ads. He co-founded the company in 2004 and serves as Co-Founder and Co-CEO, overseeing business development and international expansion.

With his involvement, Better Collective listed on Nasdaq Copenhagen and built out its affiliate marketing presence. Sogaard is also active in venture capital: he served as a Board Member at BetterNow and VIGGA.us, and is a Founding Partner at Dreamcraft Ventures.

Work history

Co-Founder, Co-CEO
Better Collective
04.2025 – present
Board Member
BetterNow
11.2014 – present
Founding Partner
Dreamcraft Ventures
10.2012 – present
Co-Founder, CEO
Better Collective
04.2004 – present
Board Member
VIGGA.us
08.2014 – 08.2017

Verticals

Betting

Traffic sources

Google AdsPPCSEMSEO

Catalogue role

InvestorsC-level

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/jesper-sogaard.

Project sponsors

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