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James King — Chief Executive Officer (CEO), Co-Founder

James King

Chief Executive Officer (CEO), Co-Founder · Flows
United Kingdom updated 2026-04-10

Profile

Betting, gambling and e-commerce are the main verticals for James King, who works with Email, PPC, SEM and SMS traffic. He specialises in digital product development and business processes across iGaming.

Since 2021, King has served as CEO and Co-Founder of Flows. The company develops a no-code platform with AI and automation. Before that, he spent over a decade in the industry, including a role as director of sales at Gaming Innovation Group. He lives and works in the United Kingdom.

Work history

Chief Executive Officer & Co-Founder
Flows
08.2021 – present
Director of Sales
Gaming Innovation Group
02.2020 – 08.2021
Group Sales
Gaming Innovation Group
10.2018 – 02.2020
Group Sales Director
Clarion Gaming
01.2018 – 09.2018
Sales Director
Clarion Gaming
02.2017 – 01.2018
Group Head of Business Development
iGaming Business
12.2013 – 01.2017
Business Development & Sales
Symbiosis UK
11.2009 – 12.2012
Account Manager
Symbiosis UK
10.2008 – 10.2009
Account Executive
Symbiosis UK
10.2007 – 10.2008

Verticals

BettingEcommerceGambling

Traffic sources

EmailPPCSEMSMS

Catalogue role

C-level

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/james-king.

Project sponsors

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