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Ilya Machavariani — Chief Executive Officer (CEO)

Ilya Machavariani

Chief Executive Officer (CEO) · 4H Agency
Georgia updated 2026-07-09

Profile

Based in Georgia, Ilya Machavariani works across betting, gambling and gaming. He runs 4H Agency as CEO and sits among the sector's C-level executives. Over more than ten years in business consulting and legal support, Ilya has helped iGaming companies enter new markets, secure licences and restructure operational processes.

His work also covers payment solutions and product development. Machavariani advises governments and non-governmental organisations internationally, speaks at industry events and writes for trade media. He previously headed the Eastern European Gambling Practice Group at Pepeliaev Group and served as SBC Eurasia ambassador.

Work history

CEO
123hub
11.2024 – present
Senior Partner, CEO
4H Agency
09.2020 – present
SBC Eurasia Ambassador
SBC EURASIA
06.2021 – present
Head of Eastern European Gambling Practice Group
Dentons
09.2017 – 09.2020
Junior Associate
PwC Legal Russia
06.2013 – 02.2014
Trainee
PwC Legal Russia
03.2013 – 06.2013

Verticals

BettingGamblingGaming

Catalogue role

C-level

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/ilya-machavariani.

Project sponsors

Companies that keep this analytics open