Bruno Guilherme
Head of Sponsorships · HanzBet
Profile
Bruno Guilherme works across sports, commercial partnerships and sponsorship deals. At HanzBet, he serves as Head of Sponsorships, managing brand partnerships in the Brazilian betting and gambling verticals. His career spans over ten years.
Guilherme previously led Brasil Sports Business, worked as Head of Business at Cruzeiro Esporte Clube, and headed Brasil Futebol Americano as well as the Minas Gerais Football League, alongside commercial and marketing roles in sports bodies. He connects brands with fans and athletes to turn sports projects into business assets.
Work history
Head of Sponsorships
HanzBet
01.2025 – present
Founder
Brasil Sports Business
05.2015 – present
CEO
ViradaBet
01.2023 – 12.2024
Head of Business
Cruzeiro Esporte Clube
02.2023 – 12.2023
CEO
Taça Brasil de Futebol Americano
04.2019 – 12.2023
CEO
Brasil Futebol Americano
02.2017 – 12.2023
CEO
MGFL (Minas Gerais Football League)
11.2019 – 09.2023
Director
Hinova Cred
01.2021 – 12.2022
Commercial Consultant
Hinova Soluções Digitais
09.2019 – 12.2022
Co-Owner
BLG Administradora e Corretora
07.2012 – 12.2021
Chief Marketing Officer
LNFA (Liga Nacional de Futebol Americano)
01.2020 – 01.2021
Chief Marketing Officer
MED Carro
04.2019 – 01.2021
Commercial Director
Galo Futebol Americano
02.2018 – 11.2019
Commercial Director
Sada Cruzeiro Futebol Americano
02.2017 – 02.2018
President
Liga BFA
02.2017 – 04.2017
Commercial Director
CBFA (Confederação Brasileira de Futebol Americano)
11.2016 – 02.2017
Scouting Director
CBFA (Confederação Brasileira de Futebol Americano
02.2016 – 11.2016
Administrative Director
Associacao Mineira De Futebol Americano Get Eagles
03.2015 – 02.2016
Administrative Director
Bradesco Seguros
03.2005 – 12.2016
Administrative Director
Escola Infantil Panda
06.2002 – 12.2004
Sales Manager
TIM Brasil
01.2000 – 06.2002
Verticals
BettingGambling
Catalogue role
C-level
Other profiles in the same verticals
A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/bruno-guilherme.
