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Aregnaz Hakobyan — Group Chief Marketing Officer (GCMO)

Aregnaz Hakobyan

Group Chief Marketing Officer (GCMO) · Digitain
Armenia updated 2026-03-12

Profile

At Digitain, Aregnaz Hakobyan leads group marketing as Group Chief Marketing Officer. She handles brand promotion and company marketing streams, working with email and influencer traffic.

Aregnaz holds a licence from the UK Gambling Commission, with background across gambling, betting and finance. She has worked with clients across the CIS, the Middle East and Europe, and led Digitain's partnership with football figure Luís Figo. Her earlier career includes senior roles at Media Unit Yerevan and Converse Bank, as well as teaching digital marketing at the American University of Armenia.

Work history

Group Chief Marketing Officer
Digitain
01.2023 – present
Head Of Marketing Department
Digitain
01.2022 – 01.2023
Managing Director
Media Unit Yerevan
08.2018 – 01.2022
Lecturer on Digital Marketing
American University of Armenia
12.2016 – 12.2018
Acting Head of Marketing Department
Converse Bank
12.2016 – 08.2018
Senior Digital Marketing Specialist
Converse Bank
01.2013 – 12.2016
Web Shop Manager
Orange
03.2011 – 01.2013
Trade Marketing Coordinator
Orange
05.2010 – 03.2011
Exams, Marketing Coordinator
British Council
Exams, Marketing Coordinator
Assistant to the Director of the Food, Beverage Department
Marriott Hotels
01.2006 – 11.2007

Verticals

BettingFinanceGambling

Traffic sources

EmailInfluence

Catalogue role

C-levelMarketing and PR

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/aregnaz-hakobyan.

Project sponsors

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