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Andrew Sackey — Senior Vice President Commercial Strategy

Andrew Sackey

Senior Vice President Commercial Strategy · Aristocrat Gaming
United Kingdom updated 2026-04-09

Profile

Based in the United Kingdom, Andrew Sackey works across betting, gambling and ecommerce, sourcing traffic through SEO. He serves as Senior Vice President Commercial Strategy at Aristocrat Gaming, developing the company's commercial operations across land-based and online sectors.

Over more than 20 years in the industry, Sackey advanced from General Manager to senior executive roles at The Rank Group plc and William Hill. At Aristocrat Gaming, he oversees the "One Aristocrat" strategy, the integration of slot and casino products into digital platforms, expansion into new markets and licensing, including the company's first digital licence in the UAE.

Work history

Senior Vice President Commercial Strategy
Aristocrat Gaming
08.2025 – present
Interim Senior Vice President Commercial Strategy - North America, EMEA, Asia & LATAM
Aristocrat Gaming
01.2025 – 11.2025
Vice President of Commercial EMEA & LATAM
Aristocrat Gaming
07.2024 – 01.2025
Director of E-Gaming
The Rank Group plc
08.2023 – 07.2024
Head of E-Gaming & New Product Development
The Rank Group plc
08.2018 – 07.2023
Head of Slots & New Product Development
The Rank Group plc
06.2018 – 08.2018
Director of Product & Content
William Hill
04.2017 – 06.2018
Head of Product & Content
William Hill
04.2014 – 04.2017
Head of Content
William Hill
04.2013 – 04.2014
National Machines Product & Content Manager
Gala Coral Group
07.2011 – 03.2013
Electronic Gaming Project Manager
The Rank Group plc
09.2008 – 07.2011
General Manager
NDA
01.2004 – 09.2008

Verticals

BettingEcommerceGambling

Traffic sources

SEO

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/andrew-sackey.

Project sponsors

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