Aleksandra Lapatanova
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At PIN-UP Partners, Aleksandra Lapatanova leads a team of affiliate managers and sets department strategy. She is based in Malta. Her work covers betting, gambling and esports, focused on Facebook Ads and Google Ads.
Her remit includes ad campaigns via Banner Ads and Teaser Ads alongside CPL, CPA and RS models. She tracks CR, CTR, EPC, ROI, CPC and CPM. Her background includes roles at PIN-UP Partners, Together Networks, SportLabs Group and Monsterleads.
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A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/aleksandra-lapatanova.