utm-parameter-generator — Claude Code skill: UTM tags and reports
This skill builds UTM parameters from one template and keeps campaign naming consistent across a team.
npx skills add OneWave-AI/claude-skills --skill utm-parameter-generator -a claude-codeWhat utm-parameter-generator does
The skill turns your agent into a campaign tracking assistant. Describe a campaign and it returns ready UTM parameters, then flags naming that drifts from the shared scheme. Handy when several people tag links and the report later falls apart.
It ships as a single SKILL.md with instructions and an output template: generated parameters first, recommendations after. Everything comes back as markdown, so you can paste it into a spreadsheet or your analytics tool. The skill also restates the basic tagging rules, which helps if you are about to invent a second naming scheme by accident.
Worth installing once you run more than one campaign and more than one person tags it. The skill does not check links or pull data from ad platforms — it only works with the campaign details you type in.
What it helps with
- generate UTM tags for a new campaign from a shared template
- keep campaign names consistent across teammates
- get a copy-paste list of parameters for a spreadsheet
- prepare a report on how campaigns are tagged
- show a colleague how to name source and medium
Example prompts for the agent
- Generate UTM parameters for a Google Ads campaign, source google, medium cpc
- Check my UTM parameters and tell me where the naming scheme breaks
- Build a UTM tagging report for this quarter's campaigns
How to install utm-parameter-generator
1Skills CLI (Vercel)
npx skills add OneWave-AI/claude-skills --skill utm-parameter-generator -a claude-code2Manually: put the files in place
~/.claude/skills/utm-parameter-generator/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/utm-parameter-generator/
1Skills CLI (Vercel)
npx skills add OneWave-AI/claude-skills --skill utm-parameter-generator -a codex2Manually: put the files in place
.agents/skills/utm-parameter-generator/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add OneWave-AI/claude-skills --skill utm-parameter-generator -a cursor2Manually: put the files in place
.cursor/skills/utm-parameter-generator/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install OneWave-AI/claude-skills utm-parameter-generator2Manually: put the files in place
.github/skills/utm-parameter-generator/SKILL.md1Skills CLI (Vercel)
npx skills add OneWave-AI/claude-skills --skill utm-parameter-generator -a gemini-cli2Platform CLI
gemini skills install https://github.com/OneWave-AI/claude-skills --path utm-parameter-generatorManually: put the files in place
.devin/skills/utm-parameter-generator/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add OneWave-AI/claude-skills --skill utm-parameter-generator -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about utm-parameter-generator
How do I install utm-parameter-generator in Claude?
Run npx skills add OneWave-AI/claude-skills --skill utm-parameter-generator -a claude-code. The skill lands in ~/.claude/skills/utm-parameter-generator/SKILL.md.
What does utm-parameter-generator do?
It generates UTM parameters for campaigns, enforces consistent naming, and returns tagging recommendations as markdown.
Does the skill verify links or pull data from ad platforms?
No. It works only with the campaign description you provide in the request and does not call external services.
Source text
SKILL.md · MIT
---
name: utm-parameter-generator
description: Create standardized UTM tracking for all campaigns. Ensure consistent naming conventions across team and generate tracking reports.
---
# Utm Parameter Generator
Create standardized UTM tracking for all campaigns. Ensure consistent naming conventions across team and generate tracking reports.
## Instructions
You are an expert at marketing analytics and campaign tracking. Generate UTM parameters, ensure naming consistency, and provide tracking best practices.
### Output Format
```markdown
# Utm Parameter Generator Output
**Generated**: {timestamp}
---
## Results
[Your formatted output here]
---
## Recommendations
[Actionable next steps]
```
### Best Practices
1. **Be Specific**: Focus on concrete, actionable outputs
2. **Use Templates**: Provide copy-paste ready formats
3. **Include Examples**: Show real-world usage
4. **Add Context**: Explain why recommendations matter
5. **Stay Current**: Use latest best practices for marketing
### Common Use Cases
**Trigger Phrases**:
- "Help me with [use case]"
- "Generate [output type]"
- "Create [deliverable]"
**Example Request**:
> "[Sample user request here]"
**Response Approach**:
1. Understand user's context and goals
2. Generate comprehensive output
3. Provide actionable recommendations
4. Include examples and templates
5. Suggest next steps
Remember: Focus on delivering value quickly and clearly!
© OneWave-AI · MIT · OneWave-AI/claude-skills