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product-name — Claude Code skill: what it does, how to install
Brainstorms five product names with strategic rationale, brand fit, and domain considerations. Useful during new launches, feature naming, or rebranding.
Install into Claude Code · Skills CLI (Vercel)
All methods and platforms ↓
npx skills add phuryn/pm-skills --skill product-name -a claude-codeWhat product-name does
This skill sets up the assistant as a branding consultant to generate five product name options from your context. Each recommendation covers why the name works, how it speaks to the target audience, and how it aligns with market positioning.
The output details brand fit, memorability, and initial notes regarding domain and trademark availability. Giving vague input leads to generic suggestions, so you need to provide your value proposition, tone of voice, competitor names, and target geographic markets upfront.
What it helps with
- Name a new product or feature
- Rebrand or rename an existing service
- Test prospective names against brand positioning
- Identify preliminary domain and trademark considerations
Example prompts for the agent
- Suggest product names for a developer-focused database migration tool
- Brainstorm brand names for an inventory tracking SaaS
- Explore renaming options for a B2B logistics platform
How to install product-name
1Skills CLI (Vercel)
npx skills add phuryn/pm-skills --skill product-name -a claude-code2Manually: put the files in place
~/.claude/skills/product-name/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/product-name/
1Skills CLI (Vercel)
npx skills add phuryn/pm-skills --skill product-name -a codex2Manually: put the files in place
.agents/skills/product-name/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add phuryn/pm-skills --skill product-name -a cursor2Manually: put the files in place
.cursor/skills/product-name/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install phuryn/pm-skills product-name2Manually: put the files in place
.github/skills/product-name/SKILL.md1Skills CLI (Vercel)
npx skills add phuryn/pm-skills --skill product-name -a gemini-cli2Platform CLI
gemini skills install https://github.com/phuryn/pm-skills --path pm-marketing-growth/skills/product-nameManually: put the files in place
.devin/skills/product-name/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add phuryn/pm-skills --skill product-name -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
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Questions about product-name
How do I install product-name in Claude Code?
Run npx skills add phuryn/pm-skills --skill product-name -a claude-code. Alternatively, place the skill file directly in ~/.claude/skills/product-name/SKILL.md.
What does the product-name skill do?
It generates five tailored product names accompanied by rationale, brand fit evaluation, memorability assessment, and domain notes.
What context should be provided for best results?
Supply the core value proposition, key features, target audience preferences, competitor names, brand tone, and geographic markets.
Source text
SKILL.md · MIT
--- name: product-name description: "Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring product name ideas." --- # Product Name Brainstorm unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring name options that strengthen your brand positioning. ## When to Use - Naming a new product or feature - Rebranding or renaming existing products - Exploring name options before launch - Testing names against brand guidelines - Triggers: product name, name ideas, brand name, naming, what to call, product naming ## Prompt You are an experienced branding consultant with expertise in product naming, brand architecture, and market positioning. Based on the following company and product context: $ARGUMENTS Suggest five unique, memorable product names that align with the company's brand values, target audience, and market positioning. For each name suggestion, provide: 1. **Name**: The proposed product name 2. **Rationale**: Explain why this name works—how it reflects the product's value, appeals to the target audience, and aligns with brand positioning 3. **Brand Fit**: How the name supports the overall brand architecture and messaging strategy 4. **Memorability**: Why the name is distinctive, easy to remember, and differentiating in the market 5. **Domain & Trademark Considerations**: Brief note on availability and potential trademark/domain concerns Prioritize names that are: - Easy to pronounce and spell - Distinctive and differentiated from competitors - Aligned with brand tone and positioning - Relevant to the product's core value and use case - Available for trademark and domain registration ## Tips for Best Results - Share your brand guidelines and tone of voice - Specify target audience and their preferences - Mention competitor names and what you want to differentiate from - Include any naming conventions or patterns used by your company - Share the product's core value proposition and key features - Mention geographic markets or languages to consider
© phuryn · MIT · phuryn/pm-skills
