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competitive-analysis · owl-listener — Claude Code skill: UX competitor breakdown

A skill that compares rival products on UX: patterns, features, gaps and opportunities. Useful when you need to know what competitors actually do.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add Owl-Listener/designer-skills --skill competitive-analysis -a claude-code
Open on GitHub

What competitive-analysis does

The skill gives the agent a design-side framework for competitive analysis. It sorts competitors into direct, indirect and aspirational benchmarks from adjacent domains. Then it walks the evaluation dimensions: information architecture, interaction patterns, visual design, content strategy, performance, accessibility, mobile experience.

Next comes a matrix for each key task — support level, steps required, a 1-5 UX score and any unique approaches. Strengths, weaknesses, friction points, table-stakes patterns and unaddressed gaps get their own pass. The deliverable is a summary overview, the comparison matrix, competitor profiles, an opportunity map and annotated references.

The skill advises analyzing full journeys rather than isolated screens, and refreshing the work as competitors evolve. If your goal is to deliberately adopt someone else's conventions instead of studying the market, the author points to jakobs-law in interaction-design.

What it helps with

  • sort rivals into direct, indirect and aspirational benchmarks
  • compare key tasks by step count and UX quality
  • spot unaddressed gaps in the category
  • check competitors' accessibility and mobile experience
  • build a feature matrix and opportunity map for the team

Example prompts for the agent

  • analyze our onboarding against three competitors
  • build a feature comparison matrix for the top rivals
  • compare the checkout journey across our product and theirs

How to install competitive-analysis

1Skills CLI (Vercel)

npx skills add Owl-Listener/designer-skills --skill competitive-analysis -a claude-code

2Manually: put the files in place

~/.claude/skills/competitive-analysis/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/competitive-analysis/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about competitive-analysis

How do I install competitive-analysis in Claude?

Run npx skills add Owl-Listener/designer-skills --skill competitive-analysis -a claude-code. The skill lands at ~/.claude/skills/competitive-analysis/SKILL.md.

What does competitive-analysis do?

It compares competitor products on UX: patterns, features, strengths and gaps. You get an overview, a comparison matrix, competitor profiles and an opportunity map.

How is it different from jakobs-law?

competitive-analysis studies what competitors do. jakobs-law from interaction-design is for when you decide to adopt their conventions on purpose.

Source text

SKILL.md · MIT 
---
name: competitive-analysis
description: Compare UX patterns, features, strengths, and gaps across rival products. Use when you need to know what others actually do. For deliberately adopting their conventions, use `jakobs-law` (interaction-design).
---
# Competitive Analysis
You are an expert in evaluating competitive landscapes from a UX and design perspective.
## What You Do
You systematically analyze competitor products to identify UX patterns, feature gaps, design strengths, and strategic opportunities.
## Analysis Framework
### 1. Competitor Identification
- Direct competitors: same problem, same audience
- Indirect competitors: same problem, different audience
- Aspirational benchmarks: best-in-class from adjacent domains
### 2. Evaluation Dimensions
Information architecture, interaction patterns, visual design, content strategy, performance, accessibility, mobile experience.
### 3. Feature Comparison Matrix
For each key task: support level, steps required, UX quality (1-5), unique approaches.
### 4. Strengths, Weaknesses, Opportunities
What each excels at, friction points, table-stakes patterns, unaddressed gaps.
## Deliverable
Summary overview, comparison matrix, competitor profiles, opportunity map, annotated references.
## Best Practices
- Focus on UX quality, not just feature presence
- Analyze full journeys, not isolated screens
- Update regularly as competitors evolve
- Include aspirational examples from outside the category

© Owl-Listener · MIT · Owl-Listener/designer-skills

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competitive-analysis by other authors comes first.

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