meta-ads-strategy — Claude Code skill: setup
Plan and manage Facebook and Instagram advertising with guidance for briefs, creatives, targeting, budgets, ROAS, and Pixel setup.
npx skills add adkit/ads-skills --skill meta-ads-strategy -a claude-codeWhat meta-ads-strategy does
This skill covers Meta advertising from the initial brief through campaign review. It can shape campaign structure, ad copy, creative direction, audience targeting, budget choices, ROAS tracking, and Meta Pixel setup. A built-in brief workflow helps organize the starting context.
It first checks the project for ad-process.md and ad-brief.md, then selects a guide for the current task. The guides cover fundamentals, preparation, account setup, copy, creative work, launch, and results analysis. When the user reaches an execution step, it checks adkit with adkit status; without it, the workflow follows Meta Business Manager or Ads Manager manually.
The scope is Meta advertising. Google Ads, TikTok Ads, LinkedIn Ads, and marketing strategy outside Meta are excluded.
What it helps with
- build a brief for a Meta campaign
- write ad copy and hooks
- plan campaign structure and targeting
- diagnose ROAS and ad performance
Example prompts for the agent
- Build a brief for my Facebook and Instagram campaign and check
ad-brief.md. - Help me create Meta ad copy, creative directions, and campaign structure.
- Review this campaign's ROAS and suggest what to investigate in the ads.
How to install meta-ads-strategy
1Skills CLI (Vercel)
npx skills add adkit/ads-skills --skill meta-ads-strategy -a claude-code2Manually: put the files in place
~/.claude/skills/meta-ads-strategy/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/meta-ads-strategy/
1Skills CLI (Vercel)
npx skills add adkit/ads-skills --skill meta-ads-strategy -a codex2Manually: put the files in place
.agents/skills/meta-ads-strategy/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add adkit/ads-skills --skill meta-ads-strategy -a cursor2Manually: put the files in place
.cursor/skills/meta-ads-strategy/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install adkit/ads-skills meta-ads-strategy2Manually: put the files in place
.github/skills/meta-ads-strategy/SKILL.md1Skills CLI (Vercel)
npx skills add adkit/ads-skills --skill meta-ads-strategy -a gemini-cli2Platform CLI
gemini skills install https://github.com/adkit/ads-skills --path skills/meta-ads-strategyManually: put the files in place
.devin/skills/meta-ads-strategy/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add adkit/ads-skills --skill meta-ads-strategy -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about meta-ads-strategy
How do I install meta-ads-strategy in Claude Code?
Run npx skills add adkit/ads-skills --skill meta-ads-strategy -a claude-code, then check ~/.claude/skills/meta-ads-strategy/SKILL.md.
What does meta-ads-strategy do?
It guides Meta campaign planning, ad copy and creative work, targeting, budgeting, Pixel setup, launch decisions, and performance analysis for Facebook and Instagram.
Which ad platforms does the skill support?
It is for Meta advertising across Facebook and Instagram. Google Ads, TikTok Ads, and LinkedIn Ads are outside its scope.
