google-ads-strategy — Claude Code skill: what it does, how to install
Guides Google Search campaign planning, keyword research, ad copywriting, and negative keyword lists for B2B SaaS and software products.
npx skills add adkit/ads-skills --skill google-ads-strategy -a claude-codeWhat google-ads-strategy does
The skill steers your agent through structuring and optimizing Google Search Ads. It begins by scanning your repository for ad-process.md and ad-brief.md. Context comes first. If no brief is present, the model asks about your offer, target audience, budget, and target CPA or ROAS before giving advice.
Workflows are split into sequential guides covering query discovery from customer speech, campaign hierarchy, responsive search ad copy, and search term audits. One ad group serves one story. It maps directly to a matching landing page to maintain message alignment.
Display and social ads are excluded. The instructions do not cover Meta Ads, LinkedIn Ads, TikTok Ads, or Google Display placements. For applying changes, the agent either guides you through the Google Ads web console or triggers automated actions via AdKit CLI when installed.
What it helps with
- extract high-intent search queries from customer feedback
- build negative keyword architectures to stop budget waste
- draft responsive search ad headlines and descriptions
- diagnose rising CPCs through search term reports
Example prompts for the agent
- Help me draft negative keywords for a SaaS search campaign before launch
- Review my Google search term report to explain why CPC increased
- Structure ad groups and write responsive search ads for our landing page
How to install google-ads-strategy
1Skills CLI (Vercel)
npx skills add adkit/ads-skills --skill google-ads-strategy -a claude-code2Manually: put the files in place
~/.claude/skills/google-ads-strategy/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/google-ads-strategy/
1Skills CLI (Vercel)
npx skills add adkit/ads-skills --skill google-ads-strategy -a codex2Manually: put the files in place
.agents/skills/google-ads-strategy/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add adkit/ads-skills --skill google-ads-strategy -a cursor2Manually: put the files in place
.cursor/skills/google-ads-strategy/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install adkit/ads-skills google-ads-strategy2Manually: put the files in place
.github/skills/google-ads-strategy/SKILL.md1Skills CLI (Vercel)
npx skills add adkit/ads-skills --skill google-ads-strategy -a gemini-cli2Platform CLI
gemini skills install https://github.com/adkit/ads-skills --path skills/google-ads-strategyManually: put the files in place
.devin/skills/google-ads-strategy/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add adkit/ads-skills --skill google-ads-strategy -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about google-ads-strategy
How to install google-ads-strategy in Claude Code?
Run npx skills add adkit/ads-skills --skill google-ads-strategy -a claude-code in your terminal.
What does google-ads-strategy do?
It guides your assistant through Google Search Ads operations, covering query mining, account organization, ad copy generation, and Search Term Report analysis.
Can this skill configure Meta or Google Display ads?
No, it focuses exclusively on Google Search campaigns. It explicitly excludes Google Display, YouTube, and paid social platforms like LinkedIn, TikTok, or Meta.
