marketing — Claude Code skill: campaign assets via genmedia

What marketing does

This skill kicks in when you want a campaign system rather than one isolated asset. It builds the brief first: objective, audience, offer, channels, brand rules, source media and approved claims. From there comes a matrix of at least four roles — hook, proof, context, conversion. Each role maps to a channel and differs from the others along one clear axis.

Production runs through genmedia. You pick endpoint IDs, check genmedia schema and genmedia pricing, then upload source media with genmedia upload. Stills run synchronously with --download; video runs async and the file is pulled back through genmedia status. Field names must match the schema exactly — a guessed image_url where the schema says image_urls will fail.

The skill ships reference files: references/campaign-patterns.md, references/workflows.md, references/examples.md. Model routing is spelled out too: openai/gpt-image-2 at quality=high for copy-heavy key art, fal-ai/nano-banana-pro/edit for edits from source assets. Fake claims, partner logos and award badges are off the table unless you supply them. Output is a campaign manifest with role, endpoint, request id, local path and defects. If the assets come out generic, the skill tells you to cut the count and sharpen each role instead of generating more variants.