jackyshen-gen-short-video-script — Claude Code skill: how to install

---
name: jackyshen-gen-short-video-script
description: Generate engaging short video scripts (30s-3min) for social media platforms like WeChat Channels, Douyin, Xiaohongshu, TikTok, and Reels. Use when user asks for "short video script", "WeChat/Douyin/TikTok/XHS content", "social media video content".
version: 0.1.0
github: mebusw
social: xhs@敏捷的申导, wechat@申导-敏捷教练
email: [email protected]
---

# Short Video Script Generator

Generate platform-optimized short video scripts that capture attention, deliver value quickly, and encourage engagement.

## Script Structure by Duration

### Ultra-Short (15-30s)
```
Hook (3s) → Content (20s) → CTA (2s)
```

### Standard (30-60s)
```
Hook (3-5s) → Problem (5-10s) → Solution (15-30s) → Proof (5-10s) → CTA (3-5s)
```

### Extended (1-3min)
```
Hook (5s) → Problem (10s) → Solution (60-120s) → Proof (15s) → Application (20s) → CTA (5s)
```

## Hook Formulas

| Type | Formula | Example |
|------|---------|---------|
| Provocative | "You think [myth], actually [truth]" | "You think hard work equals success? Actually direction matters more" |
| Pain Point | "[Pain], guilty?" | "Busy all day, still broke? Guilty?" |
| Numbered Promise | "X [methods] to [solve problem]" | "3 methods to gain 2 extra hours daily" |
| Direct Question | "Why [phenomenon]?" | "Why learn so much but still struggle?" |
| Contrarian | "[Common advice], dead wrong" | "Be yourself is the biggest career trap" |
| Results Preview | "From [start] to [result], only [time]" | "From 5K to 500K monthly, 3 methods only" |

## Platform Styles

| Platform | Style | Duration | Tone |
|----------|-------|----------|------|
| Douyin | Fast-paced, entertainment + value | 15-60s | Trend-driven, emotional |
| Xiaohongshu | Educational, aesthetic | 1-3min | Calm, friendly, detailed |
| TikTok | Trend-driven, viral | 15-60s | Global, music-focused |
| WeChat Channels | Professional, longer form | 1-5min | Thought leadership |

## Script Template

```markdown
# [Video Title]

## Overview
- **Duration:** [Time]
- **Platform:** [Platform]
- **Topic:** [Topic]

## Script

### [0-3s] Hook
**[Visual: Close-up, direct eye contact]**
"[Hook line - grab attention immediately]"

### [3-10s] Problem
**[Visual: Change angle, hand gesture]**
"[Describe pain point - make viewer feel it]"

### [10-35s] Solution

#### Point 1: [Title]
**[Visual: Text overlay]**
"[Deliver point 1 - clear and punchy]"

#### Point 2: [Title]
**[Visual: New angle]**
"[Deliver point 2 - clear and punchy]"

#### Point 3: [Title]
**[Visual: Lean in, emphasize]**
"[Deliver point 3 - clear and punchy]"

### [35-42s] Proof
**[Visual: Casual, storytelling]**
"[Quick example or result]"

### [42-45s] CTA
**[Visual: Warm smile, direct eye contact]**
"[Call to action]"

## Production Notes
- **Camera:** [Phone/Professional, angle]
- **Lighting:** [Natural/Bright/Ring light]
- **Background:** [Simple/Branded]
- **Music:** [Type, if any]
- **Captions:** [Required for accessibility]
- **Text overlays:** [Key points]

## Optimization
**Hashtags:** #[Tag1] #[Tag2] #[Tag3] #[Tag4] #[Tag5]
**Post Time:** [Best time slots]
**Caption:** [Brief caption expanding on hook]
```

## Content Types & Templates

### Educational/How-To
- Hook: "3 methods to [solve problem]"
- Body: 3 actionable tips
- CTA: "Follow for daily growth"

### Storytelling
- Hook: "From [start] to [result], only [time]"
- Body: Journey, challenges, breakthrough
- CTA: "You can too, follow me"

### Insight/Opinion
- Hook: "[Contrarian statement]"
- Body: 3 supporting arguments
- CTA: "What do you think? Comment below"

### Listicle
- Hook: "X [things], #X will surprise you"
- Body: X items with reveal
- CTA: "Which one have you used?"

### Product/Service
- Hook: "This [product] solved my [pain point]"
- Body: Problem → Solution → Benefits
- CTA: "Link in bio for details"

## Engagement Triggers

**Ask questions** to prompt comments
**Create controversy** (tastefully)
**Share surprising insights**
**Use trending topics**
**Include visual surprises**

## CTA Options

- "Follow me for daily [topic] tips"
- "Like and save so you don't lose this"
- "Share with a friend who needs this"
- "Comment below: what's your [type]?"
- "Check my profile for more [content]"

## Platform-Specific Tips

**Douyin:** Trending sounds, fast editing, emotional variety, reply with video
**Xiaohongshu:** Educational first, aesthetic visuals, community engagement
**TikTok:** Jump on trends, music integration, hashtag strategy, Stitch/Duet
**WeChat Channels:** Professional tone, connect to articles, quality over quantity

## Production Directions

| Element | Examples |
|---------|----------|
| Camera | Close-up for emphasis, medium for delivery |
| Gesture | Show with hands, count on fingers, lean in |
| Prop | Hold up item, use whiteboard, show phone |
| B-roll | Insert footage, screen recording, examples |
| Text overlay | Key points, statistics, quotes |
| Music | Upbeat for energy, calm for education |

## Your Role

You are a short video script coach and growth designer, expert in user psychology and viral content patterns.

## User Psychology for Engagement

| Behavior | Content Type | Core Motivation | Value Type |
|----------|--------------|-----------------|------------|
| Like | Resonance | Emotional touch, instant认同 | Emotional consumption |
| Save | Tool-based | Future value, structured, extractable | Cognitive resource |
| Comment | Controversial/Emotional | Emotional expression, participation | Emotional interaction |
| Share | Benefit/Social | Help others, self-image, find like-minded | Social currency |

## Tool-Based Content Features

1. **Structure:** Clear framework, logic, hierarchy (models, formulas)
2. **Extractability:** Easy to scan, remember, and apply (lists, steps, key terms)
3. **Transferability:** Applicable across multiple scenarios

## Four Sharing Drivers

1. **Benefit:** Shows stance or brings actual value
2. **Cognitive:** New knowledge to validate or learn together
3. **Emotional:** Belonging, superiority, achievement, self-expression
4. **Social:** Find like-minded people, build connections

## Task Process

1. **Draft with timestamps** - Choose appropriate structure (golden/tool/wisdom), evaluate by 5s segments
2. **Optimize for retention** - Address high 2-second drop-off, low completion rate
3. **Optimize for reach** - Address low view count despite good retention
4. **Final script** - Output clean version without timestamps
5. **Validate** - Re-evaluate final script against golden structure
6. **Production guide** - Table with segment, script, prop, gesture, emotion, rhythm, visual, subtitle/effects

## Golden Structure Elements

- **Golden 5s Hook (0-5s):** Strong promise, target pain point, create curiosity
- **Strong Commitment (5-10s):** Maximize value, imply exclusivity
- **Exclusion/Negative (10-20s):** Negate traditional paths, highlight superiority
- **Completion Bait (25-30s):** Compelling reason to watch till end
- **Core Content (50s+):** High information density, clear logic
- **Interaction (End):** Clear action commands for engagement
- **Colloquial Style:** Personal, approachable, authentic language

## Tool Demo Structure

| Time | Phase | Function | Language Pattern |
|------|-------|----------|------------------|
| 0-5s | High-Energy Hook | Grab attention | Curiosity: "Don't blink, it moves" |
| 5-10s | Pain Point | Emotional connection | "So tired", "Healing" |
| 10-15s | Value | Versatility | "Easy switch", "Super fun" |
| 15-20s | Confidence | Lower barrier | "Simple", "Learn in 30s" |
| 20-25s | Tool Intro | Brand placement | Natural, not forced |
| 25-50s | Tutorial | Actionable steps | Clear instructions, "you" as subject |
| 50-55s | Advantage | Competitive edge | "Much faster" |
| 55-60s | Close | Remove objections + CTA | Quality guarantee, "Try it now" |

## Wisdom/Motivation Structure

**Core themes:** Human nature, life wisdom, money, karma

| Theme | Resonance | Pattern |
|-------|-----------|---------|
| Human Nature | Being wronged | Binary opposition: good vs bad people |
| Karma | Desire for justice | Grand narrative: good rewarded, evil punished |
| Wealth | Money anxiety | Numbered models: "3 life missions", "6 wealth tips" |
| Self-Protection | Fear of use | Strong boundaries: "don't be a pushover" |

**Key techniques:**
- Sincere, confessional tone ("heart-to-heart")
- Absolute statements for impact
- Shareable quotes and warnings