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hermes-marketing-dashboard — Claude Code skill

This skill sets up a marketing operations dashboard for AI teams with CRM, outreach sequences, content workflows, analytics, OpenClaw, and SQLite.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add reason-machines/marketing-skills --skill hermes-marketing-dashboard -a claude-code
Open on GitHub

What hermes-marketing-dashboard does

The skill presents Hermes Dashboard as a Next.js application for marketing operations. It brings lead records, outreach sequences, a content calendar, analytics, and automation into one interface. Local SQLite stores the application data, while OpenClaw connects the dashboard with AI agents.

Its setup covers API patterns for CRM leads, outreach enrollment, and content items. The project also includes commands for development, production builds, type checks, linting, tests, database resets, and template export. Node.js 18+ and pnpm are required; OpenClaw CLI is recommended for agent integration. Installation cannot proceed through the documented setup without pnpm.

Authentication, API access, host locking, and writeback permissions are configurable. Analytics can use Plausible or Google Analytics 4, and runtime secrets can come from the 1Password overlay.

What it helps with

  • set up a local marketing control center
  • store and query CRM leads in SQLite
  • create and pause outreach sequences
  • schedule blog, social, email, and video work
  • connect OpenClaw agents to marketing operations

Example prompts for the agent

  • Set up Hermes Dashboard for an AI agent team and prepare it with pnpm env:bootstrap.
  • Show me how to add a CRM lead and enroll it in an outreach sequence.
  • Check the OpenClaw, SQLite, and environment settings needed to run Hermes Dashboard.

How to install hermes-marketing-dashboard

1Skills CLI (Vercel)

npx skills add reason-machines/marketing-skills --skill hermes-marketing-dashboard -a claude-code

2Manually: put the files in place

~/.claude/skills/hermes-marketing-dashboard/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/hermes-marketing-dashboard/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about hermes-marketing-dashboard

How do I install hermes-marketing-dashboard in Claude Code?

Run npx skills add reason-machines/marketing-skills --skill hermes-marketing-dashboard -a claude-code, then check ~/.claude/skills/hermes-marketing-dashboard/SKILL.md.

What does hermes-marketing-dashboard do?

It helps configure a marketing operations dashboard with CRM records, outreach sequencing, content planning, analytics, and OpenClaw integration. Application data is kept in local SQLite storage.

What does Hermes Dashboard need to run?

The setup requires Node.js 18+ and pnpm. OpenClaw CLI supports the agent connection, while authentication uses configured credentials and an API key.

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