skill

executing-marketing-campaigns — Claude Code skill: install & use

Q: How to install executing-marketing-campaigns in Claude Code?

Run `npx claude-code-templates@latest --skill creative-design/executing-marketing-campaigns` in your terminal. Alternatively, use `npx skills add davila7/claude-code-templates --skill executing-marketing-campaigns -a claude-code` or save it manually to `~/.claude/skills/executing-marketing-campaigns/SKILL.md`.

Structures campaign planning, outbound copy, and performance tracking inside Claude Code across email, social, and web channels.

Install into Claude Code · claude-code-templates All methods and platforms ↓

npx claude-code-templates@latest --skill creative-design/executing-marketing-campaigns

Open on GitHub

What executing-marketing-campaigns does

This skill guides Claude Code through an eight-phase marketing lifecycle. It organizes tasks starting from business objectives and audience research down to execution schedules and post-launch reviews. A built-in channel framework links project constraints, like sales cycle length or audience urgency, with concrete distribution platforms.

The workflow refers to modular guides inside reference/ covering email layouts, social platforms, tone guidelines, and analytics setups. It emphasizes operational discipline, such as isolated landing pages and UTM tagging. Without strict UTM tagging across outbound links, the skill cannot isolate campaign impact from background traffic.

What it helps with

Select marketing channels based on sales cycle length and audience urgency
Structure an end-to-end launch plan from audience discovery to reporting
Draft consistent email flows and social media posts aligned with brand rules
Define measurement KPIs and UTM strategies to assess acquisition cost

Example prompts for the agent

Plan a launch campaign for a B2B audience with a long sales cycle and suggest channel mix
Draft a re-engagement email sequence and outline subject lines to test open rates
Set up a measurement framework with KPIs and UTM parameter rules for our upcoming promo

How to install executing-marketing-campaigns

1claude-code-templates

npx claude-code-templates@latest --skill creative-design/executing-marketing-campaigns

2Skills CLI (Vercel)

npx skills add davila7/claude-code-templates --skill executing-marketing-campaigns -a claude-code

3Manually: put the files in place

~/.claude/skills/executing-marketing-campaigns/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/executing-marketing-campaigns/

Manually: put the files in place

.agents/skills/executing-marketing-campaigns/SKILL.md

For all projects use ~/.agents/skills/

Manually: put the files in place

.cursor/skills/executing-marketing-campaigns/SKILL.md

Cursor also reads .agents/skills/ and .claude/skills/

1GitHub CLI

gh skill install davila7/claude-code-templates executing-marketing-campaigns

2Manually: put the files in place

.github/skills/executing-marketing-campaigns/SKILL.md

Platform CLI

gemini skills install https://github.com/davila7/claude-code-templates --path cli-tool/components/skills/creative-design/executing-marketing-campaigns

Manually: put the files in place

.devin/skills/executing-marketing-campaigns/SKILL.md

The legacy .windsurf/skills/ path still works

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about executing-marketing-campaigns

How to install executing-marketing-campaigns in Claude Code?

Run npx claude-code-templates@latest --skill creative-design/executing-marketing-campaigns in your terminal. Alternatively, use npx skills add davila7/claude-code-templates --skill executing-marketing-campaigns -a claude-code or save it manually to ~/.claude/skills/executing-marketing-campaigns/SKILL.md.

What does executing-marketing-campaigns do?

It provides an eight-step operational workflow for building, executing, and reviewing marketing campaigns. The skill assists with audience research, channel distribution strategy, and core tracking metrics like CAC and CTR.

How does the skill address attribution issues across marketing channels?

It advises deploying dedicated landing pages and consistent UTM tags for each distribution effort. This makes it possible to separate campaign traffic from regular site visits in analytics dashboards.

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