eeat-signals — Claude Code skill: E-E-A-T signals for a page

---
name: eeat-signals
description: When the user wants to improve E-E-A-T, add trust signals, or optimize for expertise and authority. Also use when the user mentions "E-E-A-T," "E-E-A-T signals," "experience expertise authority trust," "author bio," "YMYL," "trust signals," "expertise signals," "authority signals," "citations," "references," or "credibility." For headings, use heading-structure.
metadata:
  version: 1.0.1
---

# SEO Content: E-E-A-T Signals

Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## What Is E-E-A-T

| Element | Meaning | Implementation |
|---------|---------|-----------------|
| **Experience** | First-hand, real-world experience | Case studies, original research, user testimonials, "we tested" |
| **Expertise** | Subject-matter knowledge | Author credentials, expert quotes, technical depth |
| **Authoritativeness** | Recognition as a source | Backlinks, citations, author page, publisher reputation |
| **Trustworthiness** | Accuracy, transparency | Citations, About page, contact, HTTPS, no misleading content |

**E-A-T** (without Experience) is used in Featured Snippet context—Bing/Google emphasize correctness, document quality, then authority and trust. See **featured-snippet**.

## Author Bio

### Components

| Element | Guideline |
|---------|-----------|
| **Real name** | Full name used consistently across platforms |
| **Photo** | Professional headshot; compress for LCP |
| **Credentials** | Current role, relevant experience tied to article topic |
| **Verifiable links** | LinkedIn, personal site; align `sameAs` in Person schema |
| **Author page** | Dedicated page per author; bio, other articles, social |
| **Lightweight action (optional)** | Newsletter signup, social follow — avoid link stacking |

### Placement

- **End of article** (default): User finishes reading, naturally curious about author; standard for blogs and deep content.
- **Top of article**: Strong expert endorsement; suited for news, YMYL, or short items.
- **Sidebar** (desktop): Compact version. **Mobile fallback required** — sidebar content often disappears on small screens; place author block within the main content column at the bottom on mobile.

### Multi-Author

For co-authored, reviewed, or fact-checked content, list multiple author cards or label roles consistently (e.g. "Written by / Reviewed by").

### Schema

Author entity uses `Person` JSON-LD with `name`, `url`, `image`, `jobTitle`, `worksFor`, `knowsAbout`, `sameAs`. Must match visible page content — no exaggeration or fabricated credentials. Validate with [Rich Results Test](https://search.google.com/test/rich-results). See **entity-seo**, **schema-markup**.

## Citations & References

| Scenario | Practice |
|----------|----------|
| **Data or statistics** | Cite source inline or in References section |
| **Expert quotes** | Attribute; link to source or profile |
| **Reference section** | For 5+ citations; list at end before Related posts |
| **Format** | Inline links preferred; numbered refs for academic-style |
| **When to include** | Any claim benefiting from authority (stats, studies, definitions) |
| **External links** | Link to reputable sources; avoid low-quality sites |

## Experience Signals

| Signal | Use |
|--------|-----|
| **Case studies** | Real customer outcomes; Challenge→Solution→Results |
| **Original research** | First-party data, surveys, tests |
| **First-hand testing** | "We tested X"; product reviews with real use |
| **User testimonials** | Authentic quotes; link to full case study when available |

## YMYL (Your Money Your Life)

Topics that can significantly impact health, financial stability, or safety require **higher E-E-A-T**:

- **Health**: Medical, mental health, nutrition advice
- **Finance**: Investment, tax, insurance, loans
- **Legal**: Legal advice, regulations
- **Safety**: Product safety, emergency procedures

**Guidelines**: Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation.

## AI-Assisted Content

When content is AI-assisted: **human review** before publish; **verify facts** and add citations; **original insights** or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T.

## Output Format

- **E-E-A-T assessment** (gaps, strengths)
- **Author bio** recommendation
- **Citation** plan (where to add, what to cite)
- **Experience** signals (case studies, original data)
- **YMYL** considerations (if applicable)

## Related Skills

- **article-page-generator**: Article page structure; author bio placement
- **article-content**: Article body creation; citations, references format
- **content-optimization**: Original images, content quality; E-E-A-T complements
- **link-building**: Digital PR, E-E-A-T; backlinks signal authority
- **featured-snippet**: E-A-T in snippet algorithm; correctness, authority
- **backlink-analysis**: Authority assessment; E-E-A-T context
- **customer-stories-page-generator**: Case studies as experience signal
- **testimonials-generator**: User quotes as trust signal
- **entity-seo**: Entity signals; Organization, Person schema; Knowledge Panel; E-E-A-T alignment