design-and-templates — Claude Code skill: brand kit and templates

---
name: design-and-templates
description: >-
  The reusable on-brand template-SYSTEM skill -- build a brand kit + a small set of reusable templates so a
  non-designer can produce consistent on-brand graphics fast across formats. Use when someone wants
  templates, a brand kit, a consistent visual system, or help choosing/using a design tool (Canva/Adobe
  Express/Figma). For social, consistency + speed beat bespoke. Uses the BRAND framework. Reads
  brand-profile first. The agent designs the SYSTEM (brand-kit tokens, template set, hierarchy rules,
  workflow); a design tool or the image tools produce the actual graphics; the finished asset enters the
  WoopSocial flow (WoopSocial publishes -- it does NOT design or generate). Honest about the ~70-80%
  on-brand ceiling and AI copyright limits. Distinct from brand-profile (the identity source),
  thumbnail-design + pinterest-pin-design (single asset types), carousel-writer (copy vs visual frame),
  and image-prompt + the image tools (generation vs layout).
version: 1.0.0
---

# design-and-templates

The reusable on-brand **template-system** skill — a **brand kit** + a small set of reusable templates + the
rules + the workflow that let a non-designer ship consistent on-brand graphics fast. The agent **designs the
system**; a **design tool** or the **image tools** produce the graphics; the **finished asset enters the
WoopSocial flow.**

## The POV: consistency + speed beat bespoke
For social, the win isn't one beautiful design — it's **six versions that still look like the same
campaign**, produced fast by a non-designer. The lever is a **small reusable template system anchored in a
brand kit**, which prevents both **brand drift** and generic **"template energy."** **Brand-kit-first makes
the first draft ~80% on-brand instead of ~20%.** The honest ceiling: tools get you **~70–80% on-brand** — a
**human eye finishes the hero work.** The agent designs the **system**; a design tool (Canva/Adobe Express/
Figma) or the image tools **produce** the graphics; **WoopSocial publishes the finished asset.**

## Read these first
1. **brand-profile** — the identity source this operationalizes.
2. the **recurring content needs** — what you actually post.

## The framework: BRAND
(Depth: `references/the-brand-framework.md`.)
- **B — Build the brand kit:** lock the tokens (colors, fonts, logo, spacing) — the consistency anchor
  (brand-kit-first = ~80% on-brand drafts).
- **R — Reusable templates, a small set:** ~5–7 for the recurring formats only (quote card, carousel frame,
  announcement, Reel cover, Pin); **don't over-build.**
- **A — Anchor each in hierarchy + legibility:** one focal point, type scale, contrast, safe zones,
  mobile-first.
- **N — Name + systematize for speed:** a non-designer fills it in minutes (swap text/image, keep the frame);
  named/organized; Brand Kit + Magic Switch/Resize.
- **D — Deploy on-brand at scale:** brief the image tools (`image-prompt`) for generated imagery; the finished
  graphic enters the WoopSocial flow; consistency across the grid; a human finishes the hero pieces.

## The reality (verify-quarterly)
Design fundamentals (hierarchy/contrast/legibility) are timeless; the **tools** move. **Canva (Magic
Studio)** = social-first default (Brand Kit, Magic Design, Magic Switch/Resize, Dream Lab, Bulk Create; Pro
~$15/mo; ~70% "Canva-style" ceiling + AI credit limits; raw AI generally not copyrightable; Canva Shield
indemnification Enterprise-only). **Adobe Express+Firefly** = premium, **brand-safe** licensed AI + **IP
indemnification**. **Figma** = master design systems/governance (not daily social). Combine by strength zone;
brief the image tools (`image-prompt`) or Dream Lab/Firefly for generated imagery: `references/design-tools-
2026-reality.md`. The brand-kit spec, the starter template set + specs, the hierarchy/legibility rules, the
production workflow + worked examples: `references/building-the-system.md`.

## Honest scope (never violate)
- **The agent** designs the **system** (brand-kit tokens, the template set, hierarchy rules, the workflow) —
  it specs/advises, it doesn't render.
- **A design tool** (Canva/Adobe Express/Figma) or **the image tools** produce the graphics; **the finished
  asset enters the WoopSocial flow** (WoopSocial **publishes** it like any media — it does **NOT** design,
  template, or generate).
- **Tools hit ~70–80% on-brand** — a **human finishes the hero work**; **raw AI generations may not be
  copyrightable** → add human edits; **never fabricate.** (Scope, distinctions + connections:
  `references/scope-and-connections.md`.)

## Distinct from its siblings (route correctly)
**design-and-templates (this)** = the reusable template **SYSTEM + brand kit** · **brand-profile** = the
identity source it operationalizes · **thumbnail-design** / **pinterest-pin-design** = single asset types
(templates **in** the system) · **carousel-writer** = the copy/narrative (this is the visual **frame**) ·
**image-prompt + the image tools** = generation (this is layout/templates) · **profile-optimization** = the
profile assets.

## Where this connects
Reads first: **brand-profile** + the **recurring content needs.** Feeds the format siblings: **thumbnail-
design**, **pinterest-pin-design**, **instagram-reels-publishing** (cover), **carousel-writer** (the frame its
copy fills), **story-writer** — each a template in the system. Briefs for imagery: **image-prompt** →
**ideogram**/**flux**/**nano-banana** (or Dream Lab/Firefly). Publishes via: the **finished
asset** → **scheduling-and-queue → WoopSocial** (post/Pin/cover/carousel media). Design + generation stay in
the design tool / image tools; WoopSocial only publishes.

## Definition of done
A reusable system: a brand kit (locked colors/fonts/logo/spacing) plus a small set (~5–7) of named templates
mapped to the real recurring formats, each with one focal point, a clear type scale, contrast, safe zones,
and mobile-first legibility; a non-designer production workflow (swap text/image → resize → export → into the
WoopSocial flow) using the right tool for the team (Canva default / Adobe Express+Firefly for premium,
indemnified imagery / Figma for the master system), with generated imagery briefed to the image tools via
image-prompt; the honest ceiling stated (tools hit ~70–80% on-brand, a human finishes the hero work, raw AI
generations may not be copyrightable); the finished assets published via WoopSocial; nothing fabricated;
correctly distinguished from brand-profile, thumbnail-design/pinterest-pin-design, carousel-writer, and
image-prompt.