copywriting-skills — Claude Code skill: what it does, how to install
This skill formats body copy and conversational captions for Xiaohongshu posts. It helps write product reviews and step-by-step tutorials.
npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a claude-codeWhat copywriting-skills does
This skill restructures dry drafts into engaging Xiaohongshu posts. It drops formal corporate speech in favor of an energetic, conversational voice. Content follows five core parts: a hook opening, context, value delivery, emotional resonance, and a call to action. Posts become easier to scan thanks to emoji bullet points.
The skill covers four content structures: tutorials, product reviews, quick tips, and personal reflections. It pushes the agent to supply specific facts like exact prices or usage periods instead of generic praise. Fluff gets stripped out. It is not meant for writing headlines, since that task belongs to title-writing. Scripts also belong to a separate skill called script-writing.
Without installing content-planning and persona-building first, this copy generator falls flat because the tone loses its anchor to the author persona and editorial schedule. Keep its scope strictly to post body text and product descriptions.
What it helps with
- write conversational body text for Xiaohongshu posts
- turn dry product descriptions into relatable reviews
- format step-by-step tutorials using emoji bullet points
- structure tips posts with opening hooks and clear calls to action
- add authentic details like prices and usage duration to recommendations
Example prompts for the agent
- Use copywriting-skills to write a Xiaohongshu post review for a hydrating moisturizer
- Rewrite this technical product description into an authentic Xiaohongshu recommendation using copywriting-skills
- Draft a quick tips post for Xiaohongshu following the copywriting-skills structure with a hook and CTA
How to install copywriting-skills
1Skills CLI (Vercel)
npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a claude-code2Manually: put the files in place
~/.claude/skills/copywriting-skills/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/copywriting-skills/
1Skills CLI (Vercel)
npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a codex2Manually: put the files in place
.agents/skills/copywriting-skills/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a cursor2Manually: put the files in place
.cursor/skills/copywriting-skills/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install vivy-yi/xiaohongshu-skills copywriting-skills2Manually: put the files in place
.github/skills/copywriting-skills/SKILL.md1Skills CLI (Vercel)
npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a gemini-cli2Platform CLI
gemini skills install https://github.com/vivy-yi/xiaohongshu-skills --path skills/01-内容创作/copywriting-skillsManually: put the files in place
.devin/skills/copywriting-skills/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about copywriting-skills
How do I install copywriting-skills in Claude Code?
Run npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a claude-code in your terminal. This downloads the skill file directly into your Claude Code skills directory.
What does copywriting-skills do?
It guides the assistant in writing engaging body copy and product recommendations for Xiaohongshu. The skill replaces corporate wording with an authentic voice and structures posts around hooks, bullet points, and calls to action.
Can copywriting-skills generate post titles or video scripts?
No, this skill only handles the main body copy and product recommendations. For headlines you need title-writing, while scripts require script-writing. The repository also marks content-planning and persona-building as required companion skills.
