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skill CX Codex

brand-operation — Claude Code skill: running a brand account

A skill for running an official Xiaohongshu brand account: content plan, community work, conversion funnel. Useful once the account exists but the strategy does not.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add vivy-yi/xiaohongshu-skills --skill brand-operation -a claude-code
Open on GitHub

What brand-operation does

The skill treats brand account operation as a system built on five pillars: content strategy, community management, brand voice, conversion optimisation and analytics. Inside is a step-by-step walkthrough from positioning to a posting calendar.

Step one is positioning: core values, mission, personality and voice. Then come account objectives across awareness, engagement, conversion and community, and the content splits into five pillars with shares: education, product information, social proof, brand values, entertainment. Each pillar gets a frequency and an expected engagement rate. The section closes with a weekly posting template and monthly themes.

The "When to Use" section says plainly when to skip it: no brand strategy yet, no resources for consistent posting, product not ready, or no clear brand identity. That is worth checking before you install, not after. Every example in the text is built around a fictional skincare brand, so the target numbers are placeholders you replace with your own.

What it helps with

  • set up a repeatable posting schedule for a brand account
  • split content into pillars and assign each a share
  • define the brand voice and personality
  • set awareness, engagement and sales targets
  • check whether the brand is ready to launch an account

Example prompts for the agent

  • Draft a Xiaohongshu brand account strategy: values, objectives, content pillars
  • Sort my content into the five pillars and work out the weekly posting mix
  • Run the readiness checklist for operating an official brand account

How to install brand-operation

1Skills CLI (Vercel)

npx skills add vivy-yi/xiaohongshu-skills --skill brand-operation -a claude-code

2Manually: put the files in place

~/.claude/skills/brand-operation/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/brand-operation/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about brand-operation

How do I install brand-operation in Claude?

Run npx skills add vivy-yi/xiaohongshu-skills --skill brand-operation -a claude-code. The skill lands at ~/.claude/skills/brand-operation/SKILL.md.

What does brand-operation do?

It walks you through operating an official Xiaohongshu brand account: positioning, objectives, content pillars, a posting calendar and community management.

When should I not use this skill?

When there is no brand strategy yet, the product is not ready, the identity is unclear, or you lack resources for consistent posting.

Similar skills

Everything for Marketing and content →
xiaohongshu-cli jackwener Controls Xiaohongshu accounts directly through your coding agent. Searches notes, extracts comments, likes posts, and publishes content using a CLI tool. CX Codex +1 1,400installs collabs-and-cross-promotion social-media-skills A skill for planning mutual creator collabs: it picks a partner, agrees the cross-promo plan and drafts posts for both sides. CX Codex +1 598installs Brand Guidelines Generator claude-office-skills Generates brand style guides, typography rules, and color palettes. Helpful when you need to document visual identity and communication standards. CX Codex +1 4,700installs brand-voice-enforcement official anthropics This skill automatically applies your brand guidelines to any content: emails, posts, proposals. It loads your rules, adapts tone to the audience, and explains how each brand choice works. CX Codex +1 3,600installs brand-review official anthropics A skill that reviews marketing copy, copywriting, and content against your brand guide, voice, and messaging standards. Flags deviations by severity and suggests concrete fixes. CX Codex +1 3,200installs brand-context arnabbagxd Captures core brand identity, audience details, and positioning into a structured Markdown file. Required as the base context before running other brand skills. CX Codex +1 1,700installs

From the same set11

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