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ads-budget — Claude Code skill: what it does, how to install

Plans and audits paid-media spend, bidding strategies, and pacing across channels. Useful when balancing marginal returns and cash constraints.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add AgriciDaniel/claude-ads --skill ads-budget -a claude-code
Open on GitHub

What ads-budget does

The skill structures paid acquisition planning into a step-by-step workflow. It starts by gathering conversion value, gross margin, cash ceilings, and attribution uncertainty. It normalizes spend windows across platforms before comparing performance.

Instead of relying on blended averages, the skill looks at marginal evidence. The resulting plan specifies exact amounts, owners, guardrails, success metrics, and explicit rollback triggers for each campaign. Rules like 70/20/10 or fixed CPA multiples are treated only as optional heuristics.

The workflow relies on ads-math for calculations and forecasts. Without baseline performance metrics and margin data, the skill will not authorize budget changes.

What it helps with

  • calculate break-even boundaries with sensitivity cases and formulas
  • separate committed baseline spend from experiments and reserve capacity
  • evaluate scaling and reallocation options using marginal return evidence
  • establish ad spend pacing plans with rollback triggers and guardrails

Example prompts for the agent

  • Review our ad spend pacing and recommend allocation changes based on marginal ROAS.
  • Create a media budget plan with cash constraints, break-even thresholds, and rollback triggers.
  • Compare scaling versus reallocating spend across platforms using our gross margin data.

How to install ads-budget

1Skills CLI (Vercel)

npx skills add AgriciDaniel/claude-ads --skill ads-budget -a claude-code

2Manually: put the files in place

~/.claude/skills/ads-budget/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/ads-budget/

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Questions about ads-budget

How to install ads-budget in Claude Code?

Run npx skills add AgriciDaniel/claude-ads --skill ads-budget -a claude-code in your terminal.

What does ads-budget do?

It guides ad spend planning and review by testing break-even boundaries, marginal returns, and risk guardrails across campaigns.

Are additional tools required for forecasting?

Yes, the skill instructions specifically point to ads-math for handling forecasts and calculations.

Source text

SKILL.md · MIT 
---
name: ads-budget
description: "Plan and review paid-media budgets, bidding, pacing, marginal return, targets, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, ROAS target, or investment tradeoffs. Use ads-math for calculations and forecasts."
---

# Budget and Bidding

1. Establish objective, conversion value, gross margin, cash constraints, sales
   capacity, attribution uncertainty, seasonality, and platform minimum evidence.
2. Normalize spend and outcomes to comparable windows and definitions.
3. Calculate break-even boundaries and show formulas, inputs, uncertainty, and
   sensitivity cases.
4. Distinguish committed baseline, controlled experiments, and reserve capacity.
5. Compare hold, reallocate, scale, reduce, or experiment options using marginal
   evidence rather than blended averages alone.
6. Return a decision-complete plan with platform/campaign amount, timing, owner,
   guardrails, success measure, and rollback trigger.

Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed
percentage scaling are optional heuristics, never universal authorization.

© AgriciDaniel · MIT · AgriciDaniel/claude-ads

See also

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