brand-guidelines — Claude Code skill: what it does, how to install
Applies Anthropic's official brand colors and fonts to documents, slides and other artifacts. Useful whenever something needs to match the company look.
- Author anthropics
- License Apache-2.0
- GitHub ★ 183,434
- Installs 109,043
- Updated 2026-10-09
- Source shown below
What brand-guidelines does
The skill applies Anthropic's brand kit to an artifact: dark #141413 and light #faf9f5 as the main colors, plus orange #d97757, blue #6a9bcc and green #788c5d as accents. Headings at 24pt and above get Poppins, body text gets Lora, with automatic fallback to Arial and Georgia when those fonts aren't installed.
Colors are applied through python-pptx's RGBColor class, which points to presentations as the main target. Non-text shapes cycle through the three accent colors to keep slides visually varied without breaking the brand. No font installation is required: the skill falls back silently to system fonts when Poppins or Lora are missing.
It's a fit for anyone producing Anthropic-branded decks or docs who wants Claude to pick the right colors and fonts automatically. For branding a different company, this one won't help, since the palette and fonts are hardcoded to Anthropic's identity.
What it helps with
- style a presentation with Anthropic's brand colors
- apply Poppins and Lora to headings and body text
- cycle accent colors across shapes without manual tweaking
- bring a document in line with company design standards
How to install brand-guidelines
Command from the source
/plugin marketplace add anthropics/skillsCommand from the source
/plugin install example-skills@anthropic-agent-skillsCommand from the source
npx skills add anthropics/skills --skill brand-guidelines -a claude-codeWith the Skills CLI (Vercel)
npx skills add anthropics/skills --skill brand-guidelines -a claude-codeManually
~/.claude/skills/brand-guidelines/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/brand-guidelines/
Manually
.agents/skills/brand-guidelines/SKILL.mdFor all projects use ~/.agents/skills/
Manually
.cursor/skills/brand-guidelines/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
GitHub CLI (gh ≥ 2.90)
gh skill install anthropics/skills brand-guidelinesManually
.github/skills/brand-guidelines/SKILL.mdGemini CLI
gemini skills install https://github.com/anthropics/skills --path skills/brand-guidelinesManually
.devin/skills/brand-guidelines/SKILL.mdThe legacy .windsurf/skills/ path still works
Claude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
How to use it: example prompts
- Style this presentation with Anthropic branding
- Apply the Anthropic brand guidelines to these slides
- Format headings and text in Anthropic's brand colors and fonts
Source text
SKILL.md · Apache-2.0
--- name: brand-guidelines description: Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. license: Complete terms in LICENSE.txt --- # Anthropic Brand Styling ## Overview To access Anthropic's official brand identity and style resources, use this skill. **Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design ## Brand Guidelines ### Colors **Main Colors:** - Dark: `#141413` - Primary text and dark backgrounds - Light: `#faf9f5` - Light backgrounds and text on dark - Mid Gray: `#b0aea5` - Secondary elements - Light Gray: `#e8e6dc` - Subtle backgrounds **Accent Colors:** - Orange: `#d97757` - Primary accent - Blue: `#6a9bcc` - Secondary accent - Green: `#788c5d` - Tertiary accent ### Typography - **Headings**: Poppins (with Arial fallback) - **Body Text**: Lora (with Georgia fallback) - **Note**: Fonts should be pre-installed in your environment for best results ## Features ### Smart Font Application - Applies Poppins font to headings (24pt and larger) - Applies Lora font to body text - Automatically falls back to Arial/Georgia if custom fonts unavailable - Preserves readability across all systems ### Text Styling - Headings (24pt+): Poppins font - Body text: Lora font - Smart color selection based on background - Preserves text hierarchy and formatting ### Shape and Accent Colors - Non-text shapes use accent colors - Cycles through orange, blue, and green accents - Maintains visual interest while staying on-brand ## Technical Details ### Font Management - Uses system-installed Poppins and Lora fonts when available - Provides automatic fallback to Arial (headings) and Georgia (body) - No font installation required - works with existing system fonts - For best results, pre-install Poppins and Lora fonts in your environment ### Color Application - Uses RGB color values for precise brand matching - Applied via python-pptx's RGBColor class - Maintains color fidelity across different systems
© anthropics · Apache-2.0 · anthropics/skills
Questions about brand-guidelines
How to install brand-guidelines in Claude Code?
Add the marketplace with /plugin marketplace add anthropics/skills, then run /plugin install example-skills@anthropic-agent-skills. You can also use npx skills add anthropics/skills --skill brand-guidelines -a claude-code.
What does brand-guidelines do?
It applies Anthropic's official brand colors and fonts to artifacts: Poppins for headings, Lora for body text, and orange, blue and green accents on shapes.
Do I need to install Poppins and Lora fonts first?
No, the skill works without them and falls back to Arial and Georgia automatically. Pre-installing the original fonts gives more accurate results though.
