OpenAI has added four features to ChatGPT Ads: Target CPA bidding, Target CPC bidding, regional geographic targeting for product feed campaigns, and flexible product filters.
Target CPA lets advertisers set an average cost-per-acquisition goal for conversions such as purchases or leads. Target CPC works the same way for clicks. The system automatically adjusts bids and delivery to reach the target without manual bid management.
Product feed campaigns can now target specific regions within a country instead of entire countries, helping businesses that operate in selected areas focus their advertising accordingly. Advertisers can also combine multiple conditions on the same product field when creating product sets, refining which items appear in ad groups.
OpenAI is renaming its existing Maximize Results (Autobid) strategy to Intelligent Bidding, though the underlying approach remains unchanged. The company has set a January 1, 2027 deadline to retire two older bidding options: Max Bid will be replaced by Target CPA, and Max CPC will be replaced by Target CPC. OpenAI has not detailed how existing campaign settings will migrate or whether advertisers must take action before the deadline.
