Brazil's Senate Committee on Science and Technology has approved bill 2.470/2026, which imposes sweeping restrictions on betting advertising and sponsorship. Senator Damares Alves and six co-sponsors introduced the bill; Alessandro Vieira prepared the report. The committee has requested urgent consideration by the full Senate.
The bill bans betting ads across radio, TV, press, outdoor, streaming services, podcasts, social media, video platforms, apps, blogs, search engines and messengers. Algorithmic targeting, retargeting, telemarketing, SMS and email campaigns are all prohibited. Ads on sports kits, transport, esports, and promotion through tipsters and affiliates are also barred. Bonuses, free bets, cashback, free spins, loyalty programmes and any messaging that presents betting as an income source or guaranteed profit are forbidden.
Operators will be limited to institutional communication through their own channels — website, app, customer support. No promises of winnings or calls to place bets. Operators are liable for the actions of affiliates, agencies and influencers.
Bookmakers are barred from sponsoring clubs, federations, leagues, broadcasts, cultural events, charitable and educational projects, political campaigns, influencers, athletes and artists. Existing contracts have 24 months to wind down. All sponsorship involving children, schools, youth sport, mental health campaigns and financial literacy programmes is banned outright.
The bill introduces risk classification for products. Games with instant results, short cycles, random mechanics and variable rewards — roulette, slots, crash games, virtual sports — will be classed as high-risk or banned entirely. Products must pass a federal assessment before launch.
Operators must implement age verification, self-exclusion, time and stake limits, and activity tracking for users. Self-exclusion applies across all licensed operators at once. Accepting bets via credit cards is prohibited, as is using models to identify vulnerable players and interface design that makes it harder to exit.
Fines run up to 2 billion reais ($392.8 million). Promoting unlicensed operators becomes a criminal offence carrying one to five years in prison; for influencers and public figures the term increases by a third. Officials and regulator staff face a 24-month cooling-off period when moving between the industry and public roles.
