Sonya Sverdlova works in the iGaming sector in Serbia, managing marketing across betting and gambling verticals. She serves as Chief Marketing Officer at Peter & Sons. Her focus covers B2B communications, PR, SMM, brand management, and event organisation. She has over 8 years of marketing experience.
Before joining Peter & Sons, she led marketing at Riddick's Partners and GameBeat Studio. At GameBeat Studio, she built the brand's organic audience and helped increase betting volume fourfold. Earlier in her career, she held marketing and PR roles at Endorphina and Slotegrator.