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Simon Westbury — Strategic Advisor

Simon Westbury

Strategic Advisor · 1XBET
United Kingdom updated 2026-07-10

Profile

Since July 2025, Simon Westbury has served as Strategic Advisor at 1XBET. He is based in the United Kingdom, focusing on iGaming business strategies, B2B solutions, and client relations. His background covers betting, gambling, and gaming, using email for promotion.

Prior to 1XBET, Westbury was CEO at Sport Generate. At Digitain, he rose from head of international business development and sales to Chief Business Officer. He previously held commercial roles at VSoftCo Ltd and worked with Amaya, Betsoft Gaming, and Sheffield United Football Club.

Work history

Strategic Advisor
1XBET
07.2025 – present
Chief Executive Officer
Sport Generate
01.2023 – 10.2024
Chief Business Officer
Digitain
01.2021 – 01.2023
Head Of Sales Department
Digitain
01.2020 – 01.2021
Head of International Development Department
Digitain
06.2019 – 01.2020
Chief Commercial Officer
VSoftCo Ltd
08.2017 – 01.2019
Sales Director
VSoftCo Ltd
02.2015 – 08.2017
Administration Manager
Sheffield United Football Club
12.2015 – 06.2017
Consultant
Betsoft Gaming
05.2013 – 02.2015
Sales Manager
Amaya
10.2010 – 04.2013
Sales Manager
UGS Pay
10.2009 – 10.2010
Executive Director
Terrapinn
10.2007 – 09.2009
Senior Conference Producer
IQPC
10.2006 – 10.2007
Project Manager
The Energy Exchange
09.2005 – 09.2006

Verticals

BettingEcommerceGamblingGaming

Traffic sources

Email

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/simon-westbury.

Project sponsors

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