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Simo Dragicevic — Co-Founder

Simo Dragicevic

Co-Founder · AiR Hub
United Kingdom updated 2026-03-31

Profile

Simo Dragicevic has served as Co-Founder at AiR Hub since 2025. He works across artificial intelligence, finance and gambling, drawing on more than 25 years in the technology industry. Dragicevic previously founded and led BetBuddy, and at Playtech held the roles of CEO BetBuddy, Managing Director Playtech Protect and Head of Playtech AI. He also served on the boards of the Responsible Gambling Council in Canada and the Digital Advisory Panel at the Gambling Commission in the United Kingdom. He lives and works in the United Kingdom.

Work history

Co-Founder
AiR Hub
05.2025 – present
Board Member
Responsible Gambling Council (RGC)
06.2019 – 06.2025
Board Member, Digital Advisory Panel
Gambling Commission
05.2022 – 05.2025
Managing Director, Playtech Protect & Head of Playtech AI
Playtech
02.2021 – 10.2021
CEO, BetBuddy
Playtech
10.2017 – 01.2021
Supervisor, Ph.D Programme, Research Centre for Machine Learning
City, University of London
10.2014 – 10.2021
Founder, CEO
BetBuddy
2010 – 10.2017
Director
Barclays Bank
2008 – 2010
CFO Chief of Staff & Programme Manager
ABN AMRO Bank N.V.
07.2004 – 12.2007
Manager, Capital Markets Practice
Accenture
01.1997 – 07.2004
President
Loughborough Students' Union
07.1995 – 07.1996

Verticals

FinanceGambling

Catalogue role

C-level

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/simo-dragicevic.

Project sponsors

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