Shona Odonnell
Head of Events · GameOn
Profile
Shona Odonnell works across industry business events, having organised Technology in Gaming 2025 and heading the events division at GameOn. Her work focuses on communication between companies and professionals, alongside building communities around gambling and betting.
Based in the United Kingdom, Odonnell handles events, marketing strategies and brand development. Her scope includes ecommerce, with traffic acquisition via Email and Google Ads.
Work history
Head of Events
GameOn
03.2025 – present
Head of Strategic Events
Better Collective
07.2019 – 11.2024
Portfolio Director
Clarion Events
03.2018 – 03.2019
Event Director
iGaming Business
03.2017 – 02.2018
Head of Operations
iGaming Business
01.2016 – 03.2017
Head of Operations
Electric Word plc
04.2011 – 01.2016
Head of Marketing
iGaming Business
01.2010 – 04.2011
Marketing Manager
SportBusiness Group
2008 – 01.2010
Marketing Campaign Manager
Euromoney
01.2007 – 03.2008
Verticals
BettingEcommerceGambling
Traffic sources
EmailGoogle Ads
Other profiles in the same verticals
A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/shona-odonnell.
