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Sasha Boerma — Commercial Director

Sasha Boerma

Commercial Director · Split The Pot
South Africa updated 2026-03-20

Profile

Sasha Boerma focuses on gambling and user acquisition through Email, FB Ads and SMS. At Split The Pot, he serves as Commercial Director for Africa, handling business development and partnerships in the South African market.

He has worked in affiliate marketing and online casinos for several years. Before joining Split The Pot, Boerma led affiliate operations at Coastline Gaming, 4King Media and slotvibe.com, and held management roles in agency and corporate marketing.

Work history

Head of Casino, Affiliates
White Label Casinos
05.2024 – 01.2025
Head of Affiliates
Coastline Gaming
03.2023 – 05.2024
Head of Affiliates
4King Media
04.2021 – 03.2023
Head of Affiliates
slotvibe.com
04.2021 – 03.2023
Business Director
MullenLowe Group
04.2016 – 05.2017
African PRM Manager for Unilever
Havas Worldwide
01.2015 – 03.2016
CRM, Digital Manager
Royal Canin South Africa Pty Ltd
02.2013 – 12.2014
Project Manager
INCE
08.2011 – 01.2013
Digital Campaign Manager
TWIQUE DIGITAL
11.2010 – 07.2011
Account Manager
Humankind Advertising
05.2010 – 10.2010
Events Marketing Manager
CityVarsity
11.2008 – 04.2010
Account Manager
Shake Interactive SA
07.2007 – 11.2008
Project Manager
Gloo Digital Design
02.2007 – 06.2007

Verticals

Gambling

Traffic sources

EmailFB AdsSMS

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/sasha-boerma.

Project sponsors

Companies that keep this analytics open