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Sam Sadi — Chief Executive Officer (CEO)

Sam Sadi

Chief Executive Officer (CEO) · LiveScore Group
United Kingdom updated 2026-04-10

Profile

Sam Sadi has led LiveScore Group since October 2019. During this period, the company expanded LiveScore Bet and added event streaming to its sports platform, connecting media and betting in a single environment.

Sadi has worked in media and gambling for over 25 years. Before LiveScore Group, he held senior roles at Gamesys and bwin.party and developed his own projects. His background centres on betting, ecommerce and gambling, acquiring audiences through PPC, SEM and SEO.

Work history

Chief Executive Officer
LiveScore Group
10.2019 – present
CEO - Sports
Gamesys
05.2019 – 10.2019
Director of Sportsbook
Gamesys
07.2016 – 05.2019
Director bwin labels
bwin.party digital entertainment
11.2014 – 06.2016
Director of B2C Sports
bwin.party digital entertainment
10.2013 – 10.2014
Founding Partner
Trendee Europe
06.2012 – 04.2013
Owner
Sport One Online Gambling Consultancy
01.2008 – 06.2012
Owner & CEO
Business Channel
01.2006 – 12.2008
Head of Product Management
bwin.party digital entertainment
01.2003 – 01.2006
CEO
Beteurope
08.1998 – 01.2003

Verticals

BettingEcommerceGambling

Traffic sources

PPCSEMSEO

Catalogue role

C-level

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/sam-sadi.

Project sponsors

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