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Sam Hobcraft — Founder, Chief Executive Officer (CEO)

Sam Hobcraft

Founder, Chief Executive Officer (CEO) · Atlantic Digital
United Kingdom updated 2026-03-26

Profile

Sam Hobcraft is the founder and CEO of Atlantic Digital, a studio that produces branded online slots based on films and television series. The company operates across gambling, gaming and ecommerce, using PPC to promote its titles.

Before Atlantic Digital, Hobcraft held senior positions at Betfair and The Stars Group, overseeing casino and gaming operations. His experience covers product launches, directing international teams and developing brands in regulated jurisdictions. He is based in the United Kingdom.

Work history

Founder, CEO
Atlantic Digital
10.2022 – present
Owner
Links Advisors Ltd
03.2020 – present
Founder, CEO
Omnia Group Limited
04.2017 – 03.2020
Managing Director – Casino
The Stars Group
08.2013 – 01.2017
Director of Gaming
Betfair
02.2012 – 08.2013
Director of Product
Betfair
09.2009 – 01.2012
Head of Casino
Betfair
11.2005 – 08.2009
Head of Digital
Ladbrokes Coral
04.2002 – 10.2005
Intern, Research Analyst
IMG
06.2001 – 04.2002

Verticals

EcommerceGamblingGaming

Traffic sources

PPC

Catalogue role

C-level

A profile in the affpapa.org expert directory. Section: Industry experts. The Russian version of this profile: /neexperts/sam-hobcraft.

Project sponsors

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